AstonWeather (Brainstorm): redesign to integrate AccuWeather

AccuWeather data can be represented in 2D, 3D and AR by AstonWeather (Brainstorm), a weather graphics solution that has been redesigned in preparation for the Spanish brand’s presence at NAB 2025 (6 – 9 April).

AstonWeather is a comprehensive solution that combines real-time 3D graphics, AR and state-of-the-art virtual sets from Brainstorm with a wide selection of weather data visualisation tools from AccuWeather, including interactive applications. Built on fully customisable and editable templates, the new version of AstonWeather now ‘continuously’ draws on AccuWeather data to generate dynamic 2D and 3D graphics in real time. These can also be displayed as augmented reality (AR) elements, allowing broadcasters to interact with immersive graphics on both real and virtual sets.

Brainstorm and AccuWeather have a long history of collaboration, dating back several decades, when Brainstorm’s eStudio rendering engine powered AccuWeather’s real-time data visualisations. This partnership, in Brainstorm’s words, created new industry standards for real-time data import, AR map visualisation and in-context animations. Now, NAB 2025 will be the big forum where the new chapter in the joint history of the two brands will be revealed.

Ricardo Montesa, CEO and founder of Brainstorm, shares the brand’s excitement to unveil its next generation of weather presentation technology in Las Vegas. “By combining AccuWeather’s unrivalled weather data with Brainstorm’s advanced real-time AR graphics, we are equipping broadcasters with powerful tools to create compelling, data-driven weather storytelling that captivates audiences,” he said.

For AccuWeather, Joel N. Myers, founder and CEO, comments: “AccuWeather’s data suite is the most accurate and comprehensive source of past, current, and forecast weather data available. By integrating our real-time weather data with Brainstorm’s cutting-edge augmented reality, we have developed an immersive, flexible, and cost-effective way for TV meteorologists to present live, on-air weather like never before.”