Zeisss acquires Ncam, spatial camera tracking company for XR, VP…

The Цейсс portfolio of solutions for the film, broadcast and visual effects industries grows with hybrid camera tracking technology from Ncam, a company acquired by the German developer.

Ncam’s hybrid camera tracking technology enables spatial camera tracking indoors and outdoors using different tracking methods. It does this through acquired tracking data, the backbone of virtual production solutions and XR environments, and a useful tool in post-production processes. Ncam was founded in 2012 and is based in London and Los Angeles.

Zeiss has defined this technology as an “excellent complement” to the Цейсс range of cinema products, consisting of solutions such as Supreme Prime и Supreme Prime Radiance lenses, Cinema Zoom and CP.3, or data-related services such as the CinCraft ecosystem. Zeiss plans to announce by the end of the summer а first product that brings together the technology of both companies.

This is the assessment of the purchase by Christophe Casenave, head of the Zeiss cinema portfolio: “We are happy to be combining Ncam’s unique tracking technology with the Zeiss longstanding expertise in cinema lenses, lens data and the cinema market. This enables us to think beyond current camera tracking capabilities to offer innovative solutions especially for visual effects, virtual production and other applications.”

С другой стороны, Brice Michoud, head of research and development at Ncam, adds, “The team is excited to be working together with our new colleagues at Zeiss on the next step in camera tracking technology and making it available to more users than ever before.”