AMCNI LA uses IBMS Content and Sales to increase operational efficiency

Replacing multiple legacy systems with an integrated IBMS solution allowed AMC Networks International – Latin America to execute a new content management strategy/system and operational workflow across the region.

AMC Networks International – Latin America (AMCNI LA), a business unit of AMC Networks International (AMCNI) has implemented IBMS Sales and Content (Sintecmedia). AMCNI LA is dedicated to producing and distributing high-quality TV programming throughout Spanish- and Portuguese-speaking Latin America, the Caribbean and other territories. IBMS Sales and Content was selected as the cornerstone of AMCNI LA’s reorganization of broadcast operations. Replacing multiple legacy systems with an integrated BMS solution allowed AMCNI LA to execute a new content management strategy/system and operational workflow across the region.

“With IBMS we are going to be able to manage content, rights, and media with a single management tool, which was our key goal. We are replacing our legacy systems and moving all offices/facilities across the region to a common workflow,” said Rodolfo García Cosin Country Manager Argentina and CTO AMCNI LA.

“AMCNI LA and SintecMedia have developed a positive collaboration, which worked effectively to implement IBMS in 9 months. The implementation of IBMS will position AMCNI LA for future growth and streamlined operations. We look forward to working closely with AMCNI LA for many years,” said Sandy Cusick, SintecMedia’s VP Client Delivery for the Americas.

IBMS is a modular end-to-end solution used by clients around the world that covers the entire spectrum of broadcast management needs including Sales and Traffic, Acquisitions, Broadcast Scheduling, On Demand, Rights Management, and Program Finance. The modules work together to form the industry’s most feature-rich, enterprise-wide broadcast management solution. With IBMS Content, media assets can be scheduled and managed across multiple linear and non-linear platforms throughout the entire broadcast lifecycle, from acquisition to post-production processing, localization and transmission, reconciliation and finance. IBMS Sales facilitates the management of the complete advertising sales lifecycle from initial brief and negotiations through final booking, traffic, post-reconciliation, and finance. The full spectrum of advertising sales activities is supported by this solution, including inventory and revenue planning, proposals and orders, preemptions, make goods, and billing.