Avid acquires Wolftech to strengthen its position in newsrooms

Wolftech Broadcast Solutions, a company known for its cloud-enabled news production solution with cross-platform planning and publishing capabilities, has been acquired by Ávido.

The acquisition will allow Ávido to combine its end-to-end digital media solution with Wolftech’s expertise in story-centric workflow management, enabling its users to rapidly create stories through cross-platform amplification. Wolftech already integrates with a wide range of tools, including Avid MediaCentral, and will continue to build integrations with Avid solutions and other industry platforms. In the near future, Avid will deepen the integration between the two toolsets, while continuing to collaborate with a wide range of media production tools and newsroom systems.

The planned acquisition of Wolftech positions Avid to offer a unified set of integrated tools with unique AI-powered features that will enable news production organisations to unlock creativity and operational clarity by breaking down silos between digital, broadcast and long-form teams; increase efficiency with planning and analytics tools; scale stories ‘faster’; centralise communication and optimise collaboration between teams; and enjoy an open API and AI framework to develop ‘innovative and modular’ workflows.

Wellford Dillard, CEO da Avid Technology, welcomes Wolftech to the “Avid family” and details the benefits of this collaboration: “We are thrilled to welcome Wolftech to the Avid family. This acquisition strengthens Avid’s position in the news market and underscores our commitment to deliver best-in-class solutions that empower news organizations to thrive in today’s fast-paced digital landscape. Together, Avid and Wolftech will change the game for news production teams, delivering innovative tools and workflows that enable compelling, yet efficient, storytelling.”

Arne Berven, CEO da Wolftech, expressed his enthusiasm for the acquisition and its potential to drive innovation in news production workflows: “Joining forces with Avid represents an exciting opportunity for Wolftech to accelerate our mission of revolutionizing news production. By integrating Wolftech’s multiplatform planning, collaboration, and publishing capabilities with Avid’s industry-leading solutions, we will empower news organizations to adapt to evolving audience demands and deliver high-quality content across digital platforms more efficiently than ever before”.