Todd Denis appointed vice president of marketing at Ross Video

Vídeo Ross strengthens its leadership team with Todd Denis, who will serve as vice president of marketing.

Denis has 20 years of experience in building marketing systems based on effective strategic planning, engaging content and operational efficiency. He is a graduate of the Vancouver Film School and holds an executive master’s degree from UCLouvain (with research focused on the emerging viability of live-streamed sports), along with a recent certification in product marketing from the Product Marketing Alliance and growth marketing from the CXL Institute.

The new VP of marketing at Ross Video has brought his knowledge and talent to companies such as Cineplex, o Canadian Olympic team (including on-site marketing at the Sochi and Rio Olympics), and Anheuser-Busch/Budweiser (implementing marketing innovation programmes with the company’s professional sports partners, including the NHL, MLB, NASCAR and NFL). Denis spent the first half of his career in the agency world, managing content and interactive projects for companies such as Adobe, Intel e Adidas.

Jeff Moore, executive vice president and CMO of Ross, believes that “Todd’s expertise comes to us at a time when the need for online, digital dialogue with our customers is paramount.” “More-and-more, customers are self-driven in their pursuit of information and solutions to their live production challenges. Todd’s experience and skills will greatly assist us in aligning with those customer’s needs and expectations.” he adds.

Todd Denis is also very positive about making the move to Vídeo Ross: “Working with such a trusted brand and on such innovative products is truly rare. I’m thrilled with the opportunity to expand Ross’ marketing capabilities so more customers can discover and engage directly with us.”