LiveU powers Air Control, a cloud-based live broadcast orchestrator

Air Control, a cloud-based broadcast orchestration solution, is the latest innovation from broadcast solutions provider LiveU。

Air Control enables production companies and broadcasters to better “choreograph” their live production workflows to deliver “high-quality flawless” live programs. The solution aims to simplify the ability to deliver “well-integrated, seamless and intuitive” live video production. In this way, LiveU seeks to eliminate the need to employ “not-fit-for-purpose” technologies, with “fragmented workflows and inflexible operational models.”

Ronen Artman, vice president of marketing at LiveU, sheds light on the solution: “Air Control’s disruptive concept is poised to transform the control room, unlocking the potential of the broadcast industry once again as LiveU did 15 years ago. Air Control streamlines and simplifies the production workflow by connecting everyone involved in the production including engineers, editorial, anchors, reporters, announcers, and guests using a single platform.”

“Air Control removes risk and complexity by replacing general-purpose, consumer-based video conferencing solutions with a robust broadcast-grade orchestration and transmission tool, leveraging LiveU assets and giving production crews a complete solution to manage all of the human elements of a live remote production,” he adds.

100% cloud solution

Designed from the ground up to adapt to all the needs of the broadcast industry, Air Control is presented as a “cost-effective” solution to address all production workflows. The tool is part of the LiveU cloud platform, eliminating the need to purchase additional computers, servers or hardware. Users can manage this service through their desktops, laptops, phones or tablets.

Artman also highlights the Air Control versatility: “Broadcasters are looking for simplification, flexibility and innovative tools to accommodate today’s changing media landscape. What they are not willing to compromise on is quality, reliability, and a superb customer experience. With Air Control, we are taking this to the next level and revolutionizing the live production orchestration space.”