MediaKind to showcase new solution at NAB 2022: MediaKind Engage

A wide selection of MediaKind services and solutions, including the new MediaKind Engage tool, will be part of NAB Show 2022 (Las Vegas, 23-27 April).

In just a few weeks, MediaKind will introduce visitors to NAB 2022 to the full capabilities of its portfolio of media services and solutions, including use cases and applications for video contribution and distribution, direct-to-consumer (D2C) streaming platforms, advertising and content personalisation, high-efficiency cloud DVR, next-generation media AV workflows, content management, and TV and video delivery platforms.

The MediaKind live streaming capabilities will be put to the test at the show, as the company will demonstrate the robustness of its workflow through a showcase featuring a racetrack. Through this set, the company will show how it is solving the challenge of achieving ultra-low latency transmission.

NAB 2022 will also showcase MediaKind Engage, a solution designed to address the challenges facing the D2C streaming market. Engage enables sports broadcasters and content owners to generate new revenues and support existing ones with new scalable D2C offerings that engage fans and open up new monetisation opportunities.

Prisma and cloud

Visitors will have the opportunity to see the MediaKind Prisma solution in action, which unifies advertising and linear rights across broadcast and IP delivery chains. While visitors will be able to watch the previously mentioned circuit’s realised signal, they will receive targeted ads based on their viewing region and preferences.

In parallel, MediaKind will also demonstrate at NAB 2022 how it addresses the key challenges of cloud migration within the media and entertainment space. Visitors to booth #W2800 will discover why cloud-agnostic technology must be embraced and enabled at all levels: from managed services (through partnerships such as Arqiva), to APIs.