Ross Video and Arcturus launch a creative partnership for virtual production
The creative services division of Ross Video, Rocket Surgery, and Arcturus, which specialises in volumetric video technology for sports, have signed an agreement aimed at promoting virtual production.
This collaboration aims to seamlessly integrate Ross Video’s virtual production capabilities with Arcturus’ 3D capture of in-game sports action to deliver replays from impossible angles with broadcast quality and interactive analysis in the studio.
“Our collaboration with Arcturus represents a significant leap forward in virtual production,” said Jim Doyle, VP of Creative Services at Ross Video. “By combining our expertise with Arcturus’ innovative volumetric scanning technology, we’re poised to deliver unparalleled immersive experiences that captivate audiences worldwide.”
Arcturus is transforming how audiences engage with sports, bringing fans onto the field and into the heart of the action. Their system captures and reconstructs multiple video feeds into a broadcast-quality 3D copy of the action, enabling interactive 2D and 3D replays, analysis, and shareable captured moments.
“Partnering with Ross Video’s Rocket Surgery allows us to extend the reach of our volumetric video technology into new realms of virtual production,” said Steve Sullivan, Chief Product Officer at Arcturus. “Together, we aim to push the boundaries of what’s possible in immersive storytelling.”
By fusing Arcturus’ cutting-edge volumetric sports technology with Rocket Surgery’s state-of-the-art virtual production, this partnership unlocks a new era of immersive sports experiences and storytelling, from live broadcasts to social media content to augmented reality applications.
“This partnership is a testament to our commitment to innovation in the media landscape,” said Mark Gerberman, VP of Business Development at Arcturus. “By joining forces with Ross Video’s Rocket Surgery, we’re set to create groundbreaking content that resonates with audiences on a deeper level.”
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