TAG Video Systems and Witbe Join Forces to Improve End-to-End Video Monitoring

TAG Video Systems, a company specializing in software-based real-time media visualization and monitoring, and Witbe, focused on automated post-device testing and monitoring for video service providers, have signed a strategic partnership to enhance video monitoring and quality assurance to cover the entire OTT content distribution chain.

This partnership combines TAG's advanced monitoring, including its cutting-edge technology Content Matching, and the Virtual NOC Witbe's unique feature with automated video monitoring on real devices. It offers a solution of Comprehensive monitoring An unprecedented video delivery path that covers the entire video delivery path, from the source to the actual viewer experience across multiple devices and locations.

Ziv Mor, TAG's Chief Growth Officer, comments, "This partnership marks another milestone in TAG's mission to deliver multi-application monitoring at scale through our real-time media platform. With Witbe's unique user-device perspective, we're closing the loop on end-to-end visibility. Our customers now have critical insight all the way to the viewer's device, allowing them to track virtually every aspect of quality, including latency, across the network, from source to screen, and proactively address the ongoing demand for a better, seamless viewing experience."

As part of their collaboration, TAG and Witbe joined forces on a case study during the Ultimate Showdown to demonstrate your partnership's strengths and value proposition. The case study will show their combined technologies in action, evaluating both the network and the content delivered at the end-user level – the actual viewer experience. This includes monitoring application performance, initial buffering time, and content matching to verify the integrity of streams.

For the first time, this study also measured latency between different streaming platforms, which would not be possible without end-user flow visibility. Together, the companies carried out a Comprehensive Broadcast Tracking of the 2025 NFL Championship on platforms such as Tubi, Apple TV, Fire TV, YouTube, and FuboTV, providing exclusive insights into how leading streaming services met the challenge of delivering a seamless viewing experience.

"Partnering with TAG will enable us to solve two key challenges for our customers: accurately measuring end-to-end latency and ensuring that the right content reaches end-users' devices," he says Mathieu Planche, CEO of Witbe. "With our combined expertise, we can now not only enable content providers and broadcasters to measure the true quality of their services on real test devices, but also gain insight into the performance of their streams on the network."

The rapid growth of streaming has made it more important than ever for content providers to deliver consistent, high-quality video experiences across devices and networks. To the Integrate real-time data analytics of TAG's network with Witbe's real-time video quality analytics and active monitoring on real devices, the partnership enables service providers to Monitor and visualize your entire workflow delivery of content from the source to viewers' devices. They may also Compare latency on different platforms, from the source to the end-user stream, examining the video delay between traditional streaming and OTT streaming devices.

On the other hand, they will be able to Evaluate Crucial KPIs such as initial buffering time, video quality, macro locking, and application performance on real devices powered by Witbe, while benefiting from TAG's extensive set of additional measurements and inspections, which provides continuous, in-depth monitoring and the ability to have visibility and verify potential viewer issues.

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