Avid MediaCentral Updated with New Media Planning and Management Features

MediaCentral, platform Avid Designed to accelerate production whether in physical environments or supported by the cloud, it receives a series of improvements aimed at optimizing the day-to-day life of production teams and enhancing collaboration.

Blueprint Builder in Avid's MediaCentral newsroom planning, content distribution and project tracking tool. Editorial teams can now customize their planning and approval workflows with the specific attributes they need for their productions, allowing them to share and track content more quickly. On the other hand, MediaCentral receives the new Collections app, which has been designed to, functioning as a clipboard, make it easier for users to compile material.

Avid solution also receives with this update improved send-to-play capabilities. Now, a feed Incoming, even if not yet complete, can be transferred to the FastServe/Playout servers, replacing the need for teams to edit a feed on a timeline before transferring it. The MediaCentral development team has also worked on Rundown app improvements, which allow expanded versatility in the MediaCentral Cloud UX web application, so that journalists can work with both video and text without having to change applications.

The tool's improvements are completed with an increase in the granularity of user rights management in Acquire, allowing production teams controlling multiple ingest and playout devices to grant users specific permissions to record or view content. In addition, they will be able to add custom metadata (including required ones) in the ingest phase, which helps improve the visibility of clips, reduce search time and speed up the delivery of stories live or online.

Dave Colantuoni, vice president of video product management and multimedia solutions at Avid, emphasizes that these “continuous updates” updates of MediaCentral “They are designed to help production teams unleash creativity and operational efficiency, allowing our media company clients to deliver better content to their viewers faster than ever.” “Teams can work more closely to plan, track and share content for delivery to multiple platforms, confident that their valuable media and metadata remain safe thanks to enhanced security,” concludes Colantuoni.

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