The DDB agency is committed to an 'in-house' audiovisual production department

Immersed in a creative context where there is a tendency to outsource services, the advertising agency DDB is firmly committed to the growth and professionalization of its own audiovisual production department.

A type of service that is very rarely used in the current audiovisual panorama, due to its complexity, but which provides very high management and quality guarantees. To achieve this, the agency has a multidisciplinary team of professionals to respond to all the needs of your projects.

The mission of this unique unit is to optimize the resources used, ensure the viability of projects y bet on the experience of great professionals, but also for the youth and creativity of the new generations. As DDB states: “having an in-house department of these characteristics allows us to promote innovation and improve the agency's creativity.”

One of the fundamental pillars of this department is Azahara Ramos, director of Audiovisual Production at the DDB Group, who recognizes that “production is not a connector, production is part of creation. If creativity and we don't work together, we will never be able to do great things. Advertising is changing, which is why profiles also have to be renewed to be able to give customers what they need. Adapting is essential to stay here.”

The agency, which has always worked under the firm belief that both production and creativity are two complementary elements, explains that a great idea can become a lost idea without careful production work that enhances creativity. In that sense, DDB's production department is a creative ally that ensures and guarantees the quality of all content.

José Mª Roca, presidente y CCO del Grupo DDB, subraya que “nuestro trabajo, y en general la vida, se consume a través de pantallas. No trabajamos para marcas o clientes, trabajamos para pantallas. El departamento de Producción es el responsable final de lo que los usuarios van a ver en esas pantallas, es el responsable del output de nuestro trabajo estratégico y creativo, no importa todo lo que nos hayamos esforzado, las horas que hayamos invertido ni el talento y la ilusión que hayamos dedicado, si al final lo destrozamos con una mala producción. El departamento de producción es estratégico, y el nuestro, el de DDB & C14, debe ser el mejor de España, contar con el mejor talento, recursos y toda nuestra confianza. Sólo así lograremos que el producto que se reproduce en miles de pantallas cada día sea espectacular, relevante y, si puede ser, inolvidable. Por eso, para nosotros es tan importante contar con el mejor equipo de producción posible, liderado por Azahara Ramos, la mejor profesional posible”.

The agency defends that this department not only generates a quality and unique audiovisual content, but it is also essential to maintain a fruitful relationship with external production companies in the sector, a partner to care for and understand: “For this reason, we have to speak the same language, know how to size and, above all, what the work of each one”, they add. The agency affirms that it is reinforced to improve creativity and the way of working, not to occupy the space of production companies, since they are partners in the sector.

The agency's audiovisual team has producers, production managers y editores with a lot of experience and a long journey in different areas of the sector.

Along with them, teams of creators with a high capacity to give a new approach to digital content. In addition, the department has the best physical resources, such as a set to shoot your own content with capacity for up to 4 sets in parallel, and the best technical profiles for production, video and filmmaking.

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