MwareTV brings its WYSIWYG App Builder functionality for OTTs to IBC 2023

The visitors of IBC 2023 (September 15 – 18) you will be able to discover the new WYSIWYG App Builder solution from MwareTV, defined as a “unique approach” to creating consumer apps.

Traditionally, creating online applications and user interfaces has been a long process that has required specialized personnel. MwareTV seeks to break down these limitations with App Builder, a WYSIWYG development tool intuitive that, through the drag and drop method, allows you to create richly functional applications y fully personalized without having to write a single line of code or have experience designing applications.

App Builder is compatible with all the common platforms on which consumers watch television services, such as iOS, Android, AndroidTV, TVOS, FireTV, WebOS, Tizen, WebTV y Lightning Framework. It provides starter templates to get users started, but these are completely customizable with nine menu types, 33 home page widgets and a virtually unlimited number of settings.

The MwareTV service is fully functional, from the acquisition of content until its distribution. It is completely hosted in the cloud, so it requires no hardware investment, but the multi-tenant architecture offers complete security. Intuitive ease of use is the goal at every stage, and licensing and hosting fees allow users to scale the service from start-up to large numbers of subscribers.

Sander Kerstens, CEO of MwareTV, summarizes the general lines of the company's great pillar for IBC 2023: “Our goal has always been for our clients to deploy their services and start earning income as soon as possible. This is another key element of this philosophy: our clients do not waste time informing external design houses, waiting for results and then reviewing and correcting. With just drag and drop they have a user interface, on all platforms, that fits their brand and promotes the entire offer. It is another reason to say that we are unique in offering a true end-to-end solution for modern television services.”

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