Atresmedia TV consolidates its informative position before an electoral event

Prime time specials Antenna 3 y The sixth On the election night of March 28, they reached 10.9 million unique viewers, ahead of the regional viewers, Spanish Television (with 10.2%) and the rest of the private operators.

The day of 28M in which the Spaniards decided their regional and municipal representatives once again gave victory to Atresmedia by obtaining the leading news coverage with an average of 18.3% share and close to 2.4 million followers (2,395 ,000) in the Prime Time specials of its main networks, Antena 3 and LaSexta.

This Sunday's day also concludes with a positive balance for the Atresmedia media websites, which triple their results compared to four years ago. Thus, Antena 3, laSexta and Ondacero, on the day of the 28M Elections, achieved a following of 5 million unique users and 11.7 million page views.

Atresmedia TV dedicated the prime time of its two major networks to two specials on the elections that, during their three and a half hours of broadcast (from 9:29 p.m. to 11:00 p.m.), reached nearly 11 million unique viewers (10,884. 000). This electoral coverage was the one preferred by the audience, leading in its range over the regional offer (17.6%), public television (9.4%) and the rest of the private operators.

Likewise, it was the leading option for female audiences (17.4%) and males (19.3%), Target Comercial (20%) and all viewers under 55 years of age, obtaining its highest victory among audiences of 25 to 44 years ahead of 21%.

By chains, Antenna 3 It was the leading national television of the day (10.4%), leading over its competitor by +0.5 points and also beating it in Prime Time (10.5%) by +1 point with its informative bet. The Antena 3 Noticias electoral special hosted by Vicente Vallés in the star slot was the most watched of the day with 1.5 million followers, 11.4% and more than 7.5 million unique viewers.

The sixth (5.5%) beat its direct competitor on the day, surpassing it by more than 4 points in Prime Time (6.9%) thanks to the follow-up of the special ARV: Objective Elections: The results, which saw 5,642,000 unique viewers, more than 1.1 million viewers on average and registered a 7.4% share, highlighting its data among audiences aged 25 to 34 (11.2%).

As to RTVE, the special one 28M: Tu decides Led by Carlos Franganillo, Alejandra Herranz and Xavier Fortes, with a large deployment of the Territorial Centers, it brought together a total of 1,533,000 (10.2%).

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