TelevisaUnivision will rebroadcast the Super Bowl 2024 in Spanish
During its already traditional 2023-24 Upfront in New York City, TelevisaUnivision has announced some of the new bets that will integrate the programming of its Univision signals, UNIMÁS, its streaming service ViX and its sports division TUDN.
TelevisaUnivision reinforces its position as the home of Hispanics in the United States with content that drives culture and with a reach to a growing and influential audience both on its television signals and on ViX, its global streaming service, which has more than 30 million monthly active users.
During the presentation of TelevisaUnivision's 2023-2024 news, sports and entertainment content offering, Ignacio Meyer, president of U.S. Networks, noted that the company's networks currently have more than 60% of the entire audience in Spanish, making Univision the number 1 network among Hispanics for 30 consecutive years.
In fiction for the new season, the broadcast of the TV soaps I think of you, Overcoming Guilt, Land of Hope, Mines of Passion o Gloria. In ViX the series stand out The Strange Return of Diana Salazar, Circo Gómez, o Signs of Crime.
When it comes to reality shows, it stands out Who is the mask?, the hit contest returns for the first quarter of 2024. A star-studded panel of investigators will work together to uncover the identity of the masked celebrities; either Look Who's Dancing – La Revancha.
But, without a doubt, one of the most differentiated bets in 2024 will be the broadcast of the Super Bowl LVIII and the Copa América. In association with the NFL y CBS Sports, TelevisaUnivision will broadcast the live event in Spanish on Sunday, February 11. TUDN will bring this great event to the Hispanic audience in the United States, following more than five decades of Super Bowl production in Mexico.
Besides, the 48th edition of the Copa América will arrive on the TUDN and TelevisaUnivision platforms from June 14 to July 14. The event will take place in the United States and will feature all 10 Conmebol national teams, including world champion Argentina, and six invited Concacaf teams, including the United States and Mexico. TUDN will also have exclusive Spanish rights to UEFA EURO 2024.
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