Atresmedia and Mediacrest will adapt the international competition 'The Floor'

Atresmedia Television, with the collaboration with Mediacrest, will give life to 'The Floor', an adaptation of the eponymous contest broadcast by RTL4 in the Netherlands.

In The Floor, 100 contestants They fight to gain territory on a gigantic LED floor divided into 100 squares. Each participant is placed in one of them and each one represents a different category of knowledge. The objective is simple: challenge opponents to conquer the entire ground. The contestants have to combine knowledge and strategy to conquer the squares adjacent to yours. To achieve this, they must challenge an opponent. They face questions always based on images. The first one to run out of time loses and is out of the game; The player who wins the duel conquers his opponent's square and thus expands his territory on the ground.

The Spanish version of The Floor, produced by Atresmedia Television In collaboration with Mediacrest (The hunter), will be presented by Manel Fuentes, who once again leads an Atresmedia program. After its success in the Netherlands, in France the adaptation of a prime time version and a daily version (France 2 and France 3 respectively) have already been confirmed. In addition, the format is available in territories such as the US, the United Kingdom, Italy, Germany and Belgium, among other countries.

Carmen Ferreiro, director of entertainment programs at Atresmedia TV, feels “delighted” to incorporate The Floor to the group's catalog, since it is a “game show original and very innovative, attributes that we highly value for our formats and our way of understanding television.” On the other hand, Sebastian van Barneveld, director of international distribution at Talpa (production company that owns the format), has been delighted with the format's international journey: “Spain is a market with a solid track record in competitions. The Floor It is a unique, current and instantly captivating game show. The epic question duels provide very impactful moments.”

Finally, Daniel Domenjó, director of entertainment at Mediacrest, assures that “it is an exciting challenge to produce such a powerful program for Atresmedia, a contest with unique characteristics and the potential to appeal to the general public,” something that also “consolidates Mediacrest's commitment to the entertainment of quality".

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