Grass Valley strengthens its relationships with customers and partners around its AMPP ecosystem

With more than 60 years of experience in the industry, Grass Valley understands the importance of solid relationships with its clients and partners, promoting different platforms in which shared knowledge is the key to facing new challenges.

Grass Valley has launched a new series of events designed to increase customer satisfaction, foster closer collaboration with partners and drive mutual success in today's rapidly evolving media and entertainment landscape.
In his presentation at NAB 2023, Grass Valley CEO Louis Hernández Jr. highlighted that “Grass Valley's new customer-centric approach reflects the company's commitment to collaboration, innovation and digital transformation. By working closely with our customers and industry partners, Grass Valley delivers solutions that meet the growing needs of the media and entertainment industry.”

Hernández also highlighted that “needs are increasing but technology budgets are decreasing. The challenge now is to create more, faster (content production has multiplied in the last 4 years), distribute on more channels (they have multiplied by 10), maximize and protect assets, improve operational and capital.”

Grass Valley Media Universe presents connected solutions, native apps for graphics, processing, master control, replay, playout. For all these areas, alliances (3PP Natve Apps and professional services) and a growing Marketplace with apps, services and content are key to responding to these new challenges.

As for his plataforma AMPP (Agile Media Processing Platform) There are already many broadcasters that benefit from the AMPP market such as CBS, Sky, NEP, Canal+, Eurosport...
During the event that kicked off this NAB 2023, the company's CTO, Marek Kielczewski, stressed that the AMPP platform provides answers in areas such as app store, elastic scaling, intelligent media technologies in terms of security, routing , workflows, input and output management... both in capture and ingestion, monitoring and processing, production, editing, Media Asset Management, distribution and playout.

On the other hand, some of Grass Valley's clients such as CBS Sports (with Corey Smith), Tata Communications (Jeremy Dujardin) or Skyline (Thomas Gunkel) shared their impressions about the use of this technology.

As technology continues to evolve, Grass Valley recognizes the need to adapt and proactively engage with its customers and partners to better understand their changing needs and requirements.

“At Grass Valley we have a great sense of opportunity, as well as responsibility, to lead the industry in this next phase of transformation,” he said. Tim Banks, C.R.O. of Grass Valley. “But GV can't do it alone, and we see strength in collaboration with our key clients, consultants, alliances and partners. “We really are better together.”

As part of these initiatives in Las Vegas, Grass Valley is focusing on several key areas such as GV Forum, a thought leadership platform that brings together Grass Valley experts with clients, alliances and channel partners to discuss and present industry topics that support the digital transformation of media and entertainment.

Main news

Grass Valley has expanded GVx, the company's invitation-only thought leadership forum comprised of senior executives from some of the largest and most influential media and entertainment groups, has become a unique feedback avenue for respond to market needs.

Tim Banks, CRO in Grass Valley, pointed out that this working group created three years ago brings together an average of a hundred industry professionals, integrating in its management professionals from companies such as Mediapro, Univisión, Globo, NEP, Warner, Sky, DAZN …and a long etcetera of very different industry areas.

Lastly, regarding the news At this NAB 2023, which comes to strengthen the Grass Valley ecosystem, the new compact native IP camera (SMPTE 2110) stands out, with reduced support and with support for JPEG XS, among other formats, LDX C135.

Regarding the AMPP platform, NAB 2023 presents AMPP Local which offers a new fully local SaaS platform option. When you need to be completely disconnected from the Internet, whether on premises or in mobile units, AMPP Local hosts the entire AMPP platform, both the control plane and the data plane, using the local infrastructure.

Also premieres AMPP Streaming SDK. The SDK makes it easy for third-party devices to connect to the Internet and appear as a source on a global router without any hubs, tunneling, IP port configuration, or any other specialized procedures to transmit 10-bit HDR and UHD signals to and from the cloud. through a WAN with quality and responsiveness designed specifically for live streaming.

AMPP Grid provides scalability of data center by allowing multiple nodes to work in unison as a single computing group. Total system I/O grows as more AMPP Edge devices are added. Systems connected with AMPP Grid can grow incrementally, adding one node at a time to effectively manage costs. Nodes can also be connected to provide a highly available backup for the technology stack.

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