Mirada and Broadpeak renew Izzi's OTT service in Mexico

To replace the origin servers Izzitv, the digital television service of the telecommunications giant Izzi Telecom, which is part of the Televisa group and is the second largest operator in the Mexican market, Look y Broadpeak They have joined forces.

Thanks to this project, Izzi can take its content delivery to the next level with an on-premises solution tailored to its video platform.

Mirada's Iris solution was first implemented for Izzi Telecom in 2016, with the aim of launching izzitv. Since then, it has become the favorite television service of Mexican viewers, largely thanks to the Iris application ecosystem, which allows operators to offer a hyper-personalized user experience. This is achieved with a full control of content promotion and curation, advertising strategies and microtargeting, as well as the possibility of create custom interfaces based on the preferences of each user.

The most recent developments for Izzitv have included one of the largest Android TV deployments in Latin America and the successful integration of all premium content providers, positioning Izzi as a leader in content super-aggregation in the region.

He BkS350 Origin Packager, he BkS400 Shield Caches and the BkM100 Video Delivery Mediator from Broadpeak allow Izzi Telecom to offer viewers their favorite content on any type of screen. With its just-in-time packaging function and an integrated caching mechanism, BkS350 reduces the need for coding and storage resources for Izzi Telecom and provides high performance capacity, generating significant savings.

With this association, Mirada and Broadpeak consolidate the perfect integration of their technologies to encourage a Tier I telecommunications company to consolidate its video distribution and consumption offer for millions of subscribers for the future.

The CEO of Broadpeak, Jacques Le Mancq, comments that “we are very satisfied that the easy integration and great collaboration with Mirada allow Izzi Telecom, one of the main Mexican operators, to offer an attractive experience to its subscribers.”

José-Luis Vázquez, CEO of Mirada, is proud “of the results of this partnership, as we add another successful collaboration to our extensive history of working with leading technology partners to offer the most advanced integrated solutions to our clients. “We firmly believe that uniting Broadpeak’s superior technology with Mirada’s award-winning Iris solution will elevate the viewing experience for Izzi subscribers and further strengthen their position in Mexico.”

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