AI tools give life to Fedha, the new presenter of Kuwait News

Kuwait News (media affiliated with the Kuwait Times group) has decided to benefit from different artificial intelligence (AI) solutions to create Fedha, a presenter with a human appearance who, in reality, does not exist.

The creation of a avatar for news communication is not something new. In fact, in 2018 the Chinese agency Xinhua created an avatar by animating different images and learning from expressions and movements from the rest of the network's presenters. Unlike that time, Kuwait News has decided to take advantage of the advantages of AI tools both for avatar generation how to achieve a correct presentation of the voice and the gestures.

Money, which addresses its audience in Arabic, has been created to be able to generate “new and innovative” content, as stated Abdullah Boftain, one of the chain's content managers, to AFP. For now, this particular avatar created with AI will not be part of the linear chain emissions, but will read newsletters created for social networks. As the weeks go by, the Kuwait News team plans to improve its capabilities, including the development of a kuwaiti accent to get closer to your audience.

Recently, RTVE led a similar project in Spain with the creation of Hyperia, and avatar which, although ignoring photorealism, serves to explore the possibilities of AI within the framework of Radio 3 Extra.

The first female broadcaster #Kuwait Powered by artificial intelligence

• #silver..Anchor #Kuwait_News Default

• What type of news do you prefer to provide? #silver Our new colleague? Share your opinions with us pic.twitter.com/VlVjasSdpb

- Kuwait News (@KuwaitNews) April 8, 2023

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