Jorge Pezzi takes over from Pedro Chicote and Juan José Diaz at the head of Boomerang TV

The founder of LaCoproductora and until now general director, Jorge Pezzi, will join Boomerang TV in April as CEO to promote the expansion of its catalog with innovative and ambitious projects, and to strengthen the position of the Mediawan group in the Spanish audiovisual market.

Pezzi combines a managerial profile with solid creative skills in advertising, developing strategies and campaigns for important national and international brands. During his years at the head of LaCoproductora, Pezzi has also been executive producer in important projects of the company that is now part of the Prisa Group: the original format of Movistar+ Heaven can wait, Stick and Chip of the Sixth, By H or by B de HBO, Two years and one day for Atresmedia or The queen of the people by Flooxer (Atresmedia).

He has also been at the head of film projects as Brown Camera, The Movie (distributed by Warner), the feature-length documentary travel somewhere (distributed by A Contracorriente Films) and programs such as The flux capacitor for La2 (RTVE) or the Spanish adaptation of the NBCU format That’s My Jam for Movistar+.

"Thanks to Pedro Ricote and Juan José Díaz, Boomerang TV has achieved its strategic positioning in a growing and increasingly competitive sector to become one of the most prominent production companies in the Spanish audiovisual market. Spain is a key territory for Mediawan and, with the arrival of Jorge Pezzi, we are delighted to open a new stage of creation and production of powerful and premium content," they commented. Elisabeth d’Arvieu, CEO of Mediawan Pictures and Monica Galer, president of Mediawan Spain.

For their part, Pedro Ricote and Juan José Día, until now at the head of the production company, have been proud "of the entire Boomerang TV team. Without them, it would not have been possible to build such a solid structure in fiction and entertainment content. During these last 25 years, we have had the opportunity to contribute to the development of the Spanish audiovisual industry and promote its growth."

Finally, Jorge Pezzi states that "I will work vigorously to consolidate Boomerang TV's position as one of the key leaders in the sector in Spain, creating new ambitious projects, with international projection and with a firm commitment to local talent. Promoting synergies within the Mediawan Group companies will also offer solid development opportunities. Thanks to Mediawan, we are a key competitive player and a strategic partner for all creatives and is the greatest asset to drive the company's global development."