The Korean 4Dreplay achieves the Fan Engagement Challenge organized by LaLiga and SportBoost

4Dreplay has been chosen among the 120 international companies that participated in the Fan Engagement Challenge initiative organized by LaLiga next to SportBoost. The Korean company develops technologies focused on offering interactive and personalized viewing experiences of live content.

Minerva Santana, Director of Innovation at LaLiga, points out that “4DReplay is the ideal startup to win this challenge because its technology builds on one of LaLiga's key objectives, to offer interactive and increasingly personalized viewing experiences for our audience.”

The selected company was made known to LaLiga and SportBoost in the call they launched a few months ago to technological startups. The objective of this call was capture the most disruptive solutions with growth potential, in relation to the generation of data, capture or analysis of fan data, user/consumer personalization, interactivity on OTT or TV platforms, Social networks, Apps, Gamings and NFTs, in the field of Fan Engagement.

They were looking for projects that had technological innovation for the creation of new experiences that bring the fan closer to the sport, the generation and commercialization of new products and services, and that are also capable of maturing as sustainable and scalable business projects.

4DReplay will now collaborate with LaLiga and SportBoost. Specifically, it will carry out a pilot project to test its solution for the production of 360º sports repetitions and dynamics in almost real time, and he will do it with Atlético de Madrid.

120 startups and four finalists

The Challenge carried out by LaLiga and SportBoost was a complete success and managed to attract 120 technology companies that offered fan engagement solutions to improve the sports industry.

Of all of them, they were selected four finalists so that they could present their solutions in a final phase before a jury made up of experts from LaLiga, LaligaTech and SportBoost. These startups were CollectID, The football Club, Score Play y 4DReplay, the latter being the winner of the contest.

The other three finalists will receive a series of benefits, including the possibility of receiving advice from SportBoost and entering its P.E.O program. (English acronym for Player Entrepreneurship Office), which links athletes with companies to collaborate with them through investment, entrepreneurship or mentoring.

LaLiga's objective with this type of projects is to accelerate the digital transformation of the sports and entertainment industry with a unique ecosystem of integrated technologies.

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