Fox Sports Argentina jumps onto the field with Mediapro

Following the purchase from The Walt Disney Company of the three Fox Sports channels in Argentina within the TWDC divestment process following the acquisition of 21st Century Fox, Mediapro takes charge of the three channels that begin a new stage this week.

The three channels will maintain the focus on sports content with more than 1,800 hours of sporting events live with innovation as a premise.

A novelty will be simultaneous broadcast of the same event sports on all three channels, but cwith the point of view and comments intended for different audiences. Thus, Fox Sports 1 will offer a conventional narrative while Fox Sports 3 will target the younger audience with well-known streamers as narrators, and Fox Sports 2 will take a more relaxed approach than the conventional narrative.

For months, the Mediapro Argentina teams have worked to offer a renewed offer, both in its form and its content, with new programming and new collaborators. The channels have a 360 meter central set squares located in the capital of Buenos Aires. The channels also premiere new corporate image designed and created by Mediapro Motions Grafics.

Fox Sports Argentina has more than 8 million subscribers and more than 4,000 hours of original content annually. With 24/7 programming dedicated to sports and more than 2,000 hours of live sports programs per year.

Spectators will be able to enjoy 250 hours of international football, 135 hours of UEFA Champions League, 88 hours of Formula 1 and competitions in tennis (ATP), Baseball (MLB), American football (NFL), rugby (World Series Sevens), boxing (PBC), wrestling (WWF) and Ultimate Fighting Championship (UFC), which will complete the offer of informative content, debate programs or analysis and in-depth reports.

Another novelty will be the issuance of content designed for the new generations through one of the channels with two daily slots with content from Ubeat (multiplatform for generation Z, leader in Spain): Today it doesn't come out, hosted by Ibai Llanos and Cristinini, or formats of gaming y eSports.

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