Vizrt launches new certified partner programme

2023 looks set to be a pivotal year for Vizrt as the company launches two major initiatives imminently: its first certified partner programme and deeper integration into the NewTek ecosystem.

The goal of Vizrt Group’s new certified partner programme is to extend its certification and training offerings for Vizrt solutions to current and future NewTek and Vizrt partners. Similarly, this will be the first time since Vizrt’s acquisition of NewTek in 2019 that NewTek partners will gain access to training, certification and the opportunity to sell the Vizrt product portfolio. NewTek will also expand its channel partnerships beyond its traditional channel resellers with new tiers and offerings for systems integrators, value-added resellers, consultants and more.

While Vizrt has a number of partners, historically it has not had a formalised partner programme. With the new programme, customers can choose to purchase directly or through partners (whichever works best for them), providing accessibility to Vizrt solutions and expanding the number of local Vizrt experts globally.

Barbara Spicek, general manager of global channels and channel strategy at Vizrt Group, emphasises the value of these initiatives to the company’s development: “Partners have been a key differentiator for our success and as the cross-over of proAV and broadcast grows, we realize the opportunity and importance of uniting our portfolios, extending and injecting investment into our Vizrt Group partner programs to promote, support and grow our partners’ businesses. These new initiatives will add value to our current partners, and offer opportunities to prospective partners across the globe.”

The first of the new training and certifications will be launched in the new year and will focus on live graphics and live production, available free of charge to all Vizrt and NewTek partners through Viz University.