Globant and LaLiga form a joint venture to try to reinvent the sports and entertainment industry

They are gloating, a digital native company focused on reinventing business through innovative technological solutions, and LaLiga have reached an agreement to partner and create a new global technology company to lead the reinvention of the sports and entertainment industry.

This alliance will take advantage of Globant's extensive track record in transforming businesses and industries through technology and LaLiga's experience in developing leading global sporting events to improve the experience of sports fans.

Globant and LaLiga will work on the expansion of the products and services of LaLiga Tech, a core part of LaLiga since 2014, to create a distinctive offering for organizations looking to attract a new generation of fans around the world.

The LaLiga Tech digital ecosystem is made up of products such as its plataforma OTT, Fantasy gaming, application and web design, Mediacoach, and tools content protection against piracy, as well as consulting services for the analysis of data and the fan engagement. The new partnership with Globant will accelerate the evolution of products and services and the geographical expansion of this offer based on the Web 3.0, he Metaverso and the Gaming, among many other booming technologies.

“Globant's ambition is to reinvent industries by offering spectacular experiences for end users. After working for almost two decades for some of the most important brands in the world, we are pleased to join forces with an organization as relevant as LaLiga and build a unique and innovative global offering to support the digital transformation of the most important players in the field of sport and entertainment,” he says. Martin Migoya, co-founder and CEO of Globant.

“LaLiga Tech was created to help the sports and entertainment industry accelerate its digital transformation, and the increase in demand we have seen demonstrates that this remains a fundamental priority for these sectors. This strategic alliance with Globant will allow us to continue this growth on a global scale, creating more immersive and valuable technologies for our clients. “Globant’s experience in business transformation, combined with our long experience in growing sports competitions through technology, creates a unique and exciting proposition for the market,” he adds. Oscar Mayo, executive director of LaLiga.

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