These are the projects in the running for the IBC Innovation Awards

IBC has announced the 2022 shortlist for its Innovation and Social Impact Awards which honour collaborative efforts in developing new solutions to real-world challenges and new efforts in equality, diversity, environmental concerns and social engagement.

Dick Hobbs, Executive Producer of the IBC Awards and Chairman of the Innovation Awards Jury, stresses that “seeing the best of what our industry can achieve, the IBC Awards always point to the current high spots, where technology and creativity meet audience expectations and global concerns. This year’s Innovation Awards see a lot of really engaging augmented reality production, and the Social Impact Awards show the industry coming together to create a more equitable, more stable world, and one in which the media industry can continue to play a key role.” “The IBC Awards are a very important part of the IBC experience, reflecting and celebrating the opportunities for creative, business and technical teams to come together and see how they can achieve excellence,” added Hobbs.

Jury chair Ade Rawcliffe was overwhelmed by the projects, noting that “The quality of the finalists from around the world is testament to the importance of social impact to many businesses and creative companies. It is no longer just a ‘nice to have’ but an essential part of any company strategy. Given the platform we in the media have, it is our responsibility to drive societal change, create more equitable and inclusive societies, and encourage sustainable behaviours.”

The winners will be announced in a digital-first presentation on Monday 5 September at 16.00 BST, with the awards being presented at a special event at the Amsterdam RAI during IBC on Sunday 11 September.

IBC Awards 2022 Nominees

Content creation

• Expo Dubai and its beautiful Xplorer cross-reality experience for real and virtual visitors
• Green Planet AR, an immersive experience into the amazing world of plants
• Alter Ego, a Fox music quiz show where all contestants appear live as avatars

Content distribution

• Oracle Red Bull Racing, for its commitment to fan engagement at the launch of its 2022 Formula 1 car
• Imperial War Museums, who have found new ways to make the millions of objects in their collection accessible to everyone.
• SuperSport in South Africa, for bringing school sport to a wider audience, increasing participation and developing talent.

Content everywhere

• BT Sport, which uses 5G to add data-driven graphics to the live event action.
• PGA TOUR AR, which offers fans an immersive and engaging experience through a near real-time augmented reality app
• Sky Sports, which has added fun and engagement to The Hundred cricket competition with avatars of top players.

Social impact

• Paramount, for its bold stance in celebrating LGBTQ+ rights by hosting the 2021 MTV EMAs in Hungary.
• Ethekwini Filmmakers Association, which nurtures new creative talent in KwaZulu-Natal and across South Africa.

Advances in diversity and inclusion

• Learning to Sign Together, the EQ4ALL project to support deaf children born into hearing families.
• Break the Codes, a Belgian initiative focusing on the challenges women face in making an impact in the tech sector
• Rise Up Academy, which aims to inspire, educate and inform young people about the opportunities offered by media technology.
• RAMPD, the coalition of Recording Artists and Music Professionals with Disabilities.

Environment and sustainability

• Sky Sports for Game Zero, a Premier League football match with full TV coverage and net zero carbon impact.
• WaterBear, supported by Nikon, an interactive streaming platform dedicated to the future of the planet.
• SmartFM, advances in transmitter technology to reduce energy consumption and CO2 emissions by 40%.

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