Hisense debuts first self-developed 8K AI perception processor

In what represents a breakthrough in the development and industrialization of 8K technology in the ultra high definition (UHD) video industry, Hisense has launched the first self-developed 8K AI perception processor (Hi-View HV8107).

Yu Zhitao, vice president of Hisense Group and president of Hisense Visual Technology publicly stated that the year 2022 will witness a turning point in global TV competition: the industry's main competitive factors will shift from price and screen size to chips and image quality.

Starting in 2005, Hisense successfully developed the first digital video processing chip with independent and industrialized intellectual property rights. Until 2022, the new Hisense processor is already the fifth generation chip. achieves the development of jump from 4K to 8K for the first time and makes great advances in the core technology of AI image quality algorithm.

The chip Hi-View HV8107 Not only does it have the function of supporting more than 33 million pixels, but his 26,880 zone partition control and its powerful AI detection ability can effectively improve the definition, contrast and three-dimensional sense of television images, allowing users to enjoy an immersive viewing experience. It is also especially amazing in the details of capturing high-speed moving object trajectories, skin color enhancement, and noise reduction.

The chip is already in mass production and will be applied to multiple series of display products from various subordinate brands of Hisense, including Toshiba. In addition to televisions, the chip can also power 8K streaming professional monitor products.

Note, on the other hand, that Hisense is cooperating with China Media Group to develop their broadcast-grade 8K monitors, which is strong support for the future development of the full-link 8K UHD industry.

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