HBO and Disney+ consolidate their growth in the Spanish OTT market

The latest barometer of GECA confirms the significant growth of HBO (7.2 points) and Disney+ (2.6) in the Spanish OTT market.

HBO, with a 28.6% share, is the platform that is growing the most among users with access to the platforms, with an increase in 7.2 points compared to the previous quarter, driven by the launch of HBO Max in October. Like Netflix (with a 74.2% share and a growth of 1.1%), reach their second best result within the OTT Barometer, only behind the one they signed during confinement in 2020.

Disney+ (31,8%, +2.6) maintains its growth and registers a new historical record, surpassing the 30% penetration barrier for the first time and placing itself above Movistar+ (29,1%). Atresplayer Premium (6.7%) maintains its record intact for the third consecutive wave, surpassing Movistar+ Lite (6,1%) y Mitele Plus (4.1%). The “Others” conglomerate (13.7%, +2), which includes entertainment and sports brands, once again increased its results and reached a new record with DAZN, Rakuten y of the movie to the head.

In general terms, the percentage of users who have of the platforms the most continues above 65% (65.9%), although it experienced a slight decrease compared to the previous wave (67.5%). Of these, the percentage of those who They have four or more services (19.7%) to the detriment of those who have three (34%).

The Money Heist continues leader

He top 5 most viewed series on platforms remains intact. The Money Heist (34.6%) once again heads the ranking of the most consumed coinciding with its final season. They follow him again The one that is coming (30,7%), The Good Doctor (29,3%), Vikings (26,1%) y The Handmaid's Tale (23.4%). It is worth mentioning the entry in the top 10 of The Squid Game, benefited by word of mouth and its media pull; the comedy The Big Bang Theory, present on five platforms at the time of the study; and The Witcher, whose second season was released on Netflix on December 17.

Among the novelties of this 11th wave of the OTT Barometer, fiction stands out The wheel of time (11%), series based on the novels by Robert Jordan and released on November 19 by Prime Video, e Stories to keep you from sleeping (7.6%), 2021 reinterpretation of the legendary series by Narciso Ibáñez Serrador, also released on the Amazon platform.

As far as entertainment is concerned, the tickets of Where is Martha? (7.3%), documentary series produced by Quartz for Netflix about the case of Marta del Castillo, and G.E.O, beyond the limit (5,5%) y Celebrity Bake Off España (4.6%), both from Prime Video. The baking contest with celebrities presented by Paula Vázquez and Brays Efe outperforms the reality shows also released this quarter on Netflix: Insiders (4,1%) y Love with bail (2,6%).

The most viewed on each platform

The 5 most viewed series in Netflix in the fourth quarter of 2021 are, in this order: La Casa de Papel, The Squid Game, The Witcher, Vikings y Elite. In Prime Video, The Coming One, The Town, The Handmaid's Tale, The Boys y Grey's Anatomy; and in Movistar: Iron, The Coming One, The Big Bang Theory, Young Sheldon y The Simpson.

The Mandalorian remains unbeatable in Disney+, followed by The Simpsons, Loki, Falcon and the Winter Soldier y Scarlet Witch and Vision. In HBO Max, stand out Game of Thrones, Chernobyl, The Handmaid's Tale, The Ministry of Time y 30 coins. Finally, GECA accounts Atresplayer Premium, with a top made up of Poison, Paco's men, The protected: the return, FoQ: the reunion y The protected.

In the annual total of the 4 waves of the GECA OTT Barometer, the 3 most viewed series of 2021 are The Money Heist (31%), The one that is coming (29,7%) y Vikings (26,9%).

New questions in the GECA OTT Barometer

Among the new features of this 11th wave of the OTT Barometer have been included new questions that refer to two keys to current platforms.

In this way, GECA has asked HBO Max users if they notice improvement in terms of navigation and content Regarding the old HBO Spain: 32.5% say they have noticed a notable improvement and 31.5% a slight improvement. Netflix users have also been asked if the price increase of the Standard and Premium plans They have made them consider their permanence on the platform. 45.4% declare that this increase does not influence them in any way to consider the cancellation, compared to only 5.8%, who state that they have decided that they are going to request the cancellation due to this extra cost.

On the other hand, the GECA OTT Barometer points out that Netflix, Prime Video y Disney+ are once again the best rated by users regarding browsing experience and usability with 83.9%, 75.2% and 73.1%, respectively, considering it good or excellent. These three platforms are once again the ones that, according to users, offer the most interesting or accurate content recommendations for users. More than half of the users who have used Netflix (57.3%) and Prime Video (50.7%) say that they usually pay attention to the suggestions offered by these platforms, a percentage that stands at 44.7%. in the case of Disney+.

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