Adobe acquires the cloud collaborative video platform Frame.io

The cloud collaboration possibilities of Premiere and After Effects will multiply after the acquisition by Adobe from the French company Frame.io.

Frame.io is a cloud video collaboration platform that seeks to eliminate “the inefficiencies” of video workflows by enabling real-time uploading, access and online collaboration of stakeholders in a “secure and elegant” experience. ”.

The acquisition of Frame.io by Adobe brings collaboration services to the video section of Adobe Creative Cloud. Tools like Adobe Creative Cloud Libraries, Cloud Documents, Design Systems in Adobe XD, Adobe Stock y Adobe Fonts will coexist with Frame.io, thus facilitating the collaboration of teams in Adobe Premiere Pro, Adobe Photoshop, Adobe Illustrator and other Adobe Creative Cloud applications.

The co-founder and CEO of Frame.io, Emery Wells, and also co-founder John Travers They will join Adobe. Wells will continue to lead the Frame.io team, reporting to Scott Belsky. The transaction, valued at 1,275 million dollars, subject to customary purchase price adjustments, closes during the Adobe FY2021 Q4. The acquisition is subject to regulatory approval and customary closing conditions. Until the transaction closes, each company will continue to operate independently.

Extended collaboration

Clients and partners of Frame.io They will benefit from Adobe plug-ins, but will also continue to have third-party applications. In this way, even integrated into Adobe, Frame.io will be able to continue serving its extensive client portfolio, among which we find agents such as Vice, Netflix, Ogilvy o Buzzfeed.

Scott Belsky, chief product officer and executive vice president of Creative Cloud, says that with this acquisition, Adobe “welcomes an incredible customer-oriented team and we add Frame.io's cloud-native workflow capabilities to make the process creative to be more collaborative, productive and efficient to further unleash creativity for everyone.”

On the other hand, Emery Wells, CEO of Frame.io, states that: “Frame.io and Adobe share a vision for the future of video creation and collaboration that brings together Adobe's strength in video creation and production and Frame.io's cloud-native platform.” “We are delighted to join Adobe to continue driving innovation in video for the world's leading media and entertainment companies, agencies and brands,” concludes the executive.

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