MediaKind Engage highlights cloud technology in direct-to-consumer scenarios

MediaKind introduces MediaKind Engage, a video contribution, production, streaming and audience engagement tool for broadcasters, sports teams and content providers.

Built on a “robust platform,” this cloud-native service “accelerates time to market and reduces setup costs” to deliver DTC (direct-to-consumer) services “quickly and efficiently.”

MediaKind Engage is structured around platform and software-as-a-service models. In this way, it offers a pricing model aligned with the revenue that content owners can achieve through subscription, transactional and ad-supported services, creating greater relevance for sponsorship and branded content.

Three services within one solution

MediaKind Engage divides its proposition into three distinct areas that encompass much of the VOD platform chain. Engage Production (content acquisition and distribution) handles the capture and delivery of an event’s content sources (including associated metadata) relying on cloud environments. Secondly, Engage Publishing (channel creation and streaming) enables as many high-quality streaming distribution points as required, also responding to the need to regionalize and personalize the video experience.

Finally, Engage Experience (fan engagement and customer applications) aims to support the expansion of the fan base by broadening access to content through OTT streaming.

Optimizing the OTT world

Allen Broome, MediaKind’s chief technology officer, believes that with the launch of MediaKind Engage, the company “provides a rich, end-to-end direct-to-consumer solution that offers broadcast grade video quality, high scalability and stability – the core tenets of any future live and VOD streaming service, particularly in the sports space.”

“MediaKind Engage enables all content owners to bring these services to market at low setup costs, enabling them to invest and maximize the value of their assets, with the potential to deliver sustainable long-term revenue,” he adds.