EITB is preparing a “Basque Netflix” that will bring together all the production of Euskadi

Andoni Aldekoa, general manager of EITB, has announced the creation of a “large digital platform” that will encompass all the audiovisual production generated in Euskadi.

The supporter He did so in his appearance before the Control Commission of the Basque Parliament. This platform, which Aldekoa has referred to as a “strategic and innovative bet”, will be a OTT. “‘A Basque Netflix' that we want to develop to collect and offer to Basque society; We want it to be an international window, and not only offer the opportunity to consume audiovisual production of EITB, but the set of Basque films, series, documentaries, shows, concerts... that are generated in Euskadi," he detailed.

The supporter He stressed that the new initiative was born with the spirit of launching and highlighting talent. “The great Basque audiovisual production, our culture and, of course, our language, Basque, are the fundamental reason for our strategy,” he adds.

Basque and other languages

The new EITB digital platform will not exclusively offer content in Basque, although among its fundamental missions will be the dissemination of content in this language: “We consider that, in current audiovisual consumption, platforms are fundamental and an unstoppable reference. It is an area in which Basque barely has a place today; "And if Basque does not provide content of the same quality as the rest of the languages, and if those contents are not accessed with the same ease and usability as the rest, it will be an irreparable loss for the future of our language," says Aldekoa. .

Likewise, he has considered it essential that it be offered by the “large suppliers of audiovisual content” of the market, since it points out that “the trend of television and cable content companies is platform integration”.

“We believe that the audiovisual and cultural world of Euskadi can be a reference in the world and that it deserves to be exhibited. EITB wants to be the engine of all that Basque production,” she emphasizes.

International focus

The general director of EITB has also focused on the importance of the international environment in the corporation's new strategy. In this sense, there have already been some first contacts with the Creative Europe Media to open the doors of EITB and the Basque audiovisual sector to collaboration with other European countries and other communication groups.

In this environment, The supporter It also highlights the importance of the public service “to be a universal, open and free EITB that reaches all people, and with a wide and diverse offer, capable of offering all types of media and genres, with quality, veracity and that allows the consumer, see and listen to what they want, where, how and when they want.”

Projects underway

In the same way, The supporter has reviewed the main projects that are already in development and have been promoted by the new EITB management: EITBLab, and new formats experimentation laboratory for the EITB group based at the Miramon Production center in San Sebastián; the expansion and digitalization of the EITB headquarters in Navarra, with an investment of more than 1,100,000 euros; and the new Transparency Plan, based on three axes: transparency with respect to Basque society, transparency with respect to the EITB Board of Directors and transparency with respect to all EITB professionals.

Likewise, he has referred to EITBPodkast which already has 8,000 users; and the New applications of information (EITB News) and on-demand content (EITB Nahieran), which now has more than 100,000 unique users.

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