Disney+ bases its rapid global expansion on the AWS cloud

Disney+, one of the world's largest streaming services, has relied on Amazon Web Services as its preferred public cloud infrastructure provider to support its rapid global growth.

The service promoted by The Walt Disney Company has quickly surpassed 100 million subscribers in just 16 months since its launch in November 2019.

Using AWS's high-performance, fault-tolerant infrastructure, The Walt Disney Company has been able to rapidly expand Disney+ to 59 countries in North America, Europe, Asia Pacific, and Latin America.

Disney+ uses 50+ technologies in the AWS cloud, including machine learning, database, storage, content delivery, serverless, and analytics technologies.

For example, Disney+ uses Amazon Kinesis y Amazon DynamoDB to ingest content, metadata, and billions of customer actions every day, allowing viewers to add content to their watchlists and start watching a video and be able to continue watching it on a different device, or make recommendations on what see below.

Disney+ also uses Amazon Timestream (AWS serverless time series database built for real-time ingestion, storage, and querying of time series data) to monitor the effectiveness of your streaming platform and ensure users continue to have access to content of highest quality video.

Leveraging a flexible and secure cloud video infrastructure powered by AWS, Disney+ was able to handle more than 10 million new Disney+ signups within 24 hours of launching on November 12, 2019. In order to meet high consumer expectations and handle the enormous global scale required, the technologists behind Disney+ collaborated closely with AWS to balance loads and handle spikes in usage to manage the huge spikes in demand from viewers for premium content such as Hamilton, Mulan y The Mandalorian.

Joe Inzerillo, executive vice president and chief technology officer, direct-to-consumer, The Walt Disney Company, said, “Disney+ has completely reinvented what is possible in content delivery by challenging convention and using cloud technology to build a product.” from scratch streaming platform that has never before been launched and marketed on such a global scale. “AWS has been our preferred cloud provider for years, and its proven global infrastructure and broad set of services have contributed significantly to the incredible success of Disney+.”

For her part, Carla Stratfold, vice president of AWS global and strategic accounts at Amazon Web Services, emphasizes that “only AWS's proven global infrastructure and unprecedented set of capabilities offer the reliability, scalability and breadth of functionality to power one of the The world's most exciting streaming services and their expansion around the world. “We look forward to continuing to provide comprehensive cloud capabilities and expertise to The Walt Disney Company to help them reinvent streaming entertainment for Disney fans around the world.”

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