Sponsored Discovery, from TiVo, arrives in Europe with Vodafone Spain

It is a content promotion solution that connects viewers with their favorite content dynamically, through a simple recommendation system based on their tastes.

TiVo, company of Xperi Holding Corporation, you have enabled your solution Sponsored Discovery, on the platform Vodafone TV in Spain, with the aim of offering content providers a new way to promote themselves there.

Sponsored Discovery is the targeted advertising solution from TiVo that dynamically promotes content, building recommendation carousels that simplify viewing options and direct consumers to the type of content they want to see and enjoy.

Platform Driven Personalized Content Discovery from TiVo, these targeted content promotions are already delivering recommendations to North American audiences. This new deployment in Europe, led by Vodafone Spain, expands the network to more than six million homes around the world.

Walt Horstman, senior vice president, monetization at TiVo, highlights that “Sponsored Discovery is already helping content owners find new audiences, simplifying the process of searching for potential audiences, which is increasingly complex. “Vodafone’s adoption of this product will help its customers find relevant content and open up new revenue streams, adding even more value to Vodafone’s relationship with TiVo.”

For its part, Ignacio García-Legaz, head of Vodafone TV at Vodafone Spain, acknowledges that “we are excited to work with TiVo to incorporate Sponsored Discovery to the VTV platform in Spain. With this, we ensure that our clients can more easily find content relevant to them, according to their interests and tastes.”

Between January 2019 and December 2020, on select content provider services in the United States, TiVo Sponsored Discovery delivered an average 153% increase in viewing rate among the target group (those who received the Sponsored Discovery promotion) and the background group (those who did not receive the promotion).

Other articles on TiVo, Vodafone