'The digital transformation of radio' from the perspective of 35 professionals

Luis Miguel Pedrero and José María García Lastra-Nuñez compile in a book the reflections and experiences of 35 professionals and academic researchers on the revolution that radio is experiencing.

They are fulfilled One Hundred Years of Radio, a medium that manages millions of audiences and influences societies around the world. Since Frank Conrad, an engineer at Westinghouse Electric (Pennsylvania), launched in October 1919 the first civilian radio station with a regular programming, radio has transmitted its contents through Hertzian waves - first Shortwave, later Medium Wave and from 1961 Modulated Frequency - always through a single channel. But the emergence of the Internet and the irreversible process of digitalisation on a global scale have multiplied distribution systems and consumption media to the point of forcing the sound medium to redefine its models and operating logics.

Now Editorial Tirant lo Blanch Publish the book The digital transformation of radio that tries to identify, describe and systematize the keys on which the radio industry articulates its own Digital Transformation to meet the needs of listeners who have already become active users on all channels. It is a collective work, under the coordination of Luis Miguel Pedrero and José María García Lastra-Nuñez, which compiles the reflections and experiences of professionals and academic researchers, in a collaborative effort that in itself synthesizes the necessary complementarity to which the medium is dedicated.

The concurrence of 23 professors from 17 Spanish universities and 12 members of entities in the sector endorses the magnitude of a work of essential consultation in classrooms and radio stations.

These experts reflect on issues such as the evolution of content, the unbalanced rhythm of industry and audience, the emergence of podcasts, hybrid radio, new production models, tools for effective programming, the advertising market in a digital environment, the multiplication of distribution channels in the digital environment, radio management of music content in the era of streaming, emerging metrics in on/off line consumption or the new professional profiles of radio and digital audio.

The book has a prologue with the signature of one of the great professionals in the field, Iñaki Gabilondo.