86.2% of Spaniards acknowledge following series

The Series Observatory has presented in Madrid an independent study that analyzes the behavior and habits of television series viewers.

He Series Observatory Thanks to the second edition of his study he has made a series consumer x-ray. In the presentation to the media, moderated by television journalist Isabel Vázquez, those responsible for this annual study spoke, revealing data as overwhelming as the one 86.2% of Spaniards watch series. Furthermore, more than half recognize that they are “very or quite important in their life.” In the case ofs young people from 14 to 24 years old the percentage reaches 71%.

In the presentation, some of the data that emerges from it have been dissected, so as to Alexia Dodd, marketing and entertainment expert in the audiovisual sector, director of Good: “The purpose of this study is to understand the relationship between what we see and what we are. The content we consume and its relationship with our lifestyles and our consumption habits. In the end, if we dedicate so many hours to watching series, we have a lot to learn from them”

For María José Álvarez, otro de los miembros del equipo que fue vicepresidenta de la agencia Young&Rubicam y es experta en marketing, publicidad y gestión de marcas: “No todos lo hacemos igual, pero todos le dedicamos mucho tiempo a las series, eso quiere decir que se ha generado un tiempo nuevo y evidentemente hay que analizarlo, hay que entenderlo bien. Hay muchos seriéfilos que declaran que en un determinado momento de su vida un personaje le ha ayudado. Se han convertido en referentes estéticos y actitudinales”

For her part, the sociologist Belén Barreiro, responsible for analyzing the study data, through the company 40DB, commented that: “Of all the studies that I have seen for many years, there is nothing that has made me learn so much about the people and about the society that the study of how the series are seen”

Among the aspects that emerge there are some such as the segment of women with children, which is a large percentage of society, is not the one that consumes the most series, but it is declared as one of the happiest and most popular segments. taste with life.

Being an almost universal fact, the revelations of the Series Observatory tell us a lot about what we Spaniards are like and are not limited to television consumption habits.

According to this study, the robot sketch of the Binge watcher, that viewer who binge-watches series, would be a woman under 34 years old.

On the other hand, viewers are demanding more series about feminism and women. 16.3% of respondents ask for it and it almost doubles for those aged 14-24.

In addition, series fans continue to appreciate the great hits of the past. Among the characters that generate the most interest, Dr. Gregory House continues to appear (House), Luisma (Aida) and Rachel (Friends).

A novelty that the Series Observatory has incorporated in this second edition is an analysis tool, which allows data to be cross-referenced between series viewers, lifestyles and consumption habits.

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