Mediaset España breaks its historical digital traffic record in April with 16 million unique users

It grew by 22.5% compared to April 2018 and is in first position in the ranking of the Cable/Broadcast TV category, according to data from ComScore's MyMetrix Multiplatform.

Mediaset Spain In April, for the second consecutive month, it beat its historical traffic record on their sites by registering more than 16 million unique users, a figure that represents a substantial improvement of 22.5% compared to the same month of the previous year and with which the company is at the forefront of the traffic ranking in the Cable/Broadcast TV category of ComScore.

Telecinco.es has increased its traffic for the third consecutive month to 9 million unique users; Cuatro.com has reached 3.4 million; Mitele, 2.7 million and Mtmad, 0.9 million.

These global data incorporate the traffic recorded by the portals MContigo (3.8 million unique users) and The Uncheck (2.1 million unique users), as well as the official channel of Mediaset Spain on YouTube (1 million unique users).

Furthermore, according to the latest ComScore Multiplatform Videometrix report that includes complete PC + mobile data, in the month of March Mediaset España has strengthened its position as the leading media in digital video consumption in our country, after beating for the second consecutive month its historical record with 377 million accumulated reproductions.

This figure, which doubles the figure recorded in March 2018 (181 million), has taken the company to third place in the global ranking of videos viewed, only behind Google and VEVO, managing to far surpass Atresmedia (243 million). and RTVE (45 million). Of the total views, 180 million correspond to content videos and 196 million to advertising videos, compared to the 141 million content videos and 101 million advertising videos recorded by its immediate competitor.

In addition, it has risen to second position in the global ranking of minute consumption with 1,625 million, only behind Google in this section.
monthly evolution graph video consumption

By media, Telecinco.es has managed to grow 43% in March compared to the same month of the previous year to 64.4 million videos consumed, once again surpassing Antena3.com (18.1 million videos). For its part, Cuatro.com has registered 12.9 million videos, almost 20% more than in March 2018, beating LaSexta.com (12.8 million videos).

Mitele, the live and on-demand content platform of Mediaset España, has broken its historical record with 199 million videos (68% more than in March 2018), far ahead of its competitor, Atresplayer (107 million videos) .

Likewise, Mtmad has achieved the best figure in its history by reaching more than 20.3 million views, multiplying its data from March of last year by five.

Finally, the official Mediaset España channel on YouTube continues to grow and reached 56 million videos played in March, also the highest figure to date.

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