Avid Maestro brings dynamic new creative capabilities to Medi1 TV in Morocco

Avid Maestro graphics solutions, audio and video creative tools and shared storage bring operational and cost efficiencies, more dynamic graphics creation and improved production workflow to the Moroccan broadcaster.

Medi1 TV Morocco, the private and free news channel based in Morocco, has integrated the graphic solutions of Avid Maestro to improve workflow productivity, content quality and increase audience share. Taking advantage Maestro Designer to create attractive 2D and 3D graphics and Maestro PowerWall To control on-set monitors of any size and resolution, Medi1 TV can develop and deliver more dynamic, higher quality news programming efficiently, while reducing operating costs in an increasingly competitive market.

The broadcaster produces news programs, interviews and documentaries on current affairs, business and financial markets, and sports in Arabic and French. To address growing competitive pressures in the market, the broadcaster sought to increase production and quality of content and offer audiences higher-value news programming in the most cost-effective way possible.

Hicham Abderahim, Director of the Creative Department at Medi 1 TV Morocco, acknowledges that “we needed to modernize our existing news workflow, as well as take advantage of the cutting-edge creative tools already on the market. With Avid Maestro graphics solutions, we are no longer limited by outdated tools and can deliver highly engaging news content. “Efficiency is also key to our operation and, thanks to our new Avid workflow, we are able to expand our presence in the news.”

Medi1 TV teams rely on Maestro Designer to create dynamic, real-time graphics across all their news programming more efficiently, supported by Avid's HDVG4 graphics rendering platform. For its part, Maestro Powerwall makes it easier for the channel to present, manage and control media with advanced technology on its multi-resolution studio screens. It also uses industry-standard Media Composer video editing software, Pro Tools digital audio software, and Avid Nexis shared storage.

Ray Thompson, director of marketing for Broadcast and Media Solutions at Avid, comments, “The news broadcast industry is inherently competitive and extraordinarily fast-paced. Avid Maestro graphics solutions enable competing newsrooms to create dynamic graphics to attract new viewers by leveraging Maestro PowerWall to drive on studio screens of any size and resolution, giving Medi1TV the ability to easily update and change the look and feel. sensation of the broadcast in an easy and profitable way.”

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