Lamalanga shot the new Vichy Catalán spot with Alexa Mini and Sigma Cine Prime optics

Directed by Pep Ávila and with Rafa Lluch as director of photography, the commercial for the TBWA agency is set in film noir.

A nod to film noir lovers and a first-class optical team to present the new tone of Vichy Catalán. The well-known beverage company has commissioned the agency Also the campaign to publicize this premium product.

The producer of the campaign, Lamalanga, has chosen to use a ARRI Alexa Mini together with objectives Sigma High Speed Prime.

Directed by Pep Ávila and with Rafa Lluch In the cinematography, the ad recreates the classic setting of this film genre with notes of suspense and seduction to conclude with an ironic twist.

The High Speed Prime line of full-frame cinema consists of a dozen lenses covering from 14mm to 135mm and from T1.5 to T2, allowing cinematic expression to be taken to the highest level.

The new 28mm T1.5, 40mm T1.5 and 105mm T1.5 have recently been added to the range, available between the end of the year and the beginning of 2019 and whose first test units can be seen at the IBC Show 2018 in Amsterdam between 14 and 18 September.

The lenses in the Prime range have an all-metal construction and are resistant to adverse weather conditions. They are ready to shoot in 8K resolution and are available in PL, Canon EF and Sony E mounts.

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