The international VR/AR success stories examined pass the El Observatorio test

The presence of prominent professionals who are carrying out the latest experiences in immersive video environments and the thirty practical demonstrations based on these new technologies make this annual event a benchmark for seeing what the future holds for us.

The second day of The New Technologies Observatory held this Wednesday and Thursday at the Malaga Digital Content Pole, organized by Medina Media With Panorama Audiovisual as a media partner, it was attended by leading professionals who are carrying out the latest experiences in immersive video environments.

Yeray Alfageme, of Olympic Channel, exposed the creative and technical challenge of producing top-level sports shows applying virtual reality and 360 video.

Miguel Angel Martinez, of YBVR, shared with the audience his projects for broadcasting major events, such as the Davis Cup Final with Rafa Nadal and the experience of a boxing match from the VIP area.

Fran Llorente, from the New Projects Area of RTVE, took a tour of RTVE's immersive projects from The Ministry of Time from 2015 to the most current, such as breath y City of Wonders. These immersive contents reach more than 8 million people through the RTVE.es digital platform.

Distributed reality

After the presentation of RTVE in the auditorium, visitors were able to learn about and try experiences such as the distributed reality demo of Nokia that captured the image from the Automobile Museum, making it possible for the user to interact with it in real time from the Digital Content Hub.

In addition, attendees were able to test the operation of the 360° camera in the Demo Area of ​​El Observatorio. Kandao.

Group Pressure y Amphitheater They closed the morning presentations with Ábrego Studio, presenting different international success stories such as the development of electromagnetic sensors that provide different solutions to augmented reality and virtual reality projects, implementing them in projects such as AmfiTrack.

In the afternoon, they were able to learn about the latest developments of the North American space agency NASA in relation to video and augmented reality applied to healthcare medicine Sngular and the Virgen del Rocío Hospital and the work of the surgeon Rubén Pérez-Mañanes of the Gregorio Marañón General University Hospital of Madrid, as well as the presentation of medical projects from the UMA.

The afternoon of the first day at The Observatory of New Technologies continued with presentations dedicated to the business of eSports, a sector in full expansion according to what the experts who gathered at the Digital Content Center in Malaga told us.

Jose Maria Moreno, general director of the Spanish Video Game Association (AGE) presented to the attendees data on the growth and turnover volume of eSports: the eSports business had a turnover of around 885 million euros in 2017, surpassing more than 10 million euros in video game sales in Spain.

For its part, Antonio Fernandez Leiva of the ONE, gave us his vision on gamification and serious games.

After Fernández Leiva's presentation, attendees were able to enjoy an exquisite cocktail offered by Sabor a Málaga "The flavor that unites us" and a visit to the Málaga Automobile Museum, a time in which the Demo Area was very crowded.

After the break, Jose Ramon Diaz, CEO of Giants Gaming presented an overview of video games, from the Internet cafe competitions of 1998 to the major eSports events.

Afterwards, Santiago Peydro, responsible for the eSports Project Telefónica Spain y Borja Mengotti, senior brand manager de Vodafone In the Panel Session, they presented the keys to success in eSports: “long-term goals, surrounding yourself with professionals and having the ability to adapt.”

Fernando Pons, partner responsible for Sports and eSports in Deloitte, explained his vision on the income and evolution of the eSports market, who once again underlined the great boom that the video game sector is experiencing.

Immersive video games

Virginia Calvo, CEO of Versus Gamers, gave way to the afternoon networking sponsored by Giants Gaming, exposing the development of gaming products.

Francisco J. Moreno y José M. Carralero, architects of Keyline Architecture, they introduced the audience to the virtual reality and architecture projects they have carried out from their studio, such as the Lope de Vega Theater in Vélez-Málaga, American Rider, the Garage (Miami) and the San Francisco market in Vélez-Málaga.

On the other hand, Gabriel Gonzalvez, CEO and founder of Opossum Studios showed the virtues of photogrammetry dedicated to the reconstruction of architectural spaces, such as the project of the ruins of the Villalón Palace, hidden under the Carmen Thyssen Museum in Málaga, presented in the Demo Area of ​​El Observatorio.

The final presentation was given by Sngular, multinational dedicated to New Technologies. Fernando M. Sierra y Lluís Morueco, they presented CoolPaintr, a project aimed at the democratization of VR content in the cultural and educational sector.