BIT Experience 2017 will take the pulse of Ultra High Definition and HDR in a panel of experts

A panel of experts will analyze the current situation of UHD/4K and the new advanced functions on October 5. Pere Vila (RTVE), Miguel Pingarrón (SES), Fernando Muro (Sony), Guillermo Niño (Dolby) and Jorge Rodríguez (Hispasat) will participate.

Next October 5 (10:20 am) within the framework of BIT Experience 2027, a round table will take place in which the current situation of Ultra High Definition and new advanced functions such as advanced High Dynamic Range (HDR), Higher Frame Rate (HFR) and Next Generation Audio (NGA).

This colloquium is part of the program of the international conferences that will take place on October 4 and 5 at Feria de Madrid and in which more than forty speakers will participate at the highest level of the audiovisual, digital and multimedia industry.

Pere Vila, director of technology, innovation and systems of the RTVE Corporation, will participate in the round table; Miguel Pingarrón, business development director of SES Astra in Iberia; Fernando Muro, Product Manager for Live for Southern and Eastern Europe at Sony Professional Solutions Europe; Guillermo Niño, senior director of operations and broadcast for Europe at Dolby Laboratories; and Jorge Rodríguez, marketing director at Hispasat.

The demand for 4K in the world is growing, with the sale of televisions increasing by 23% compared to 2016 and very good prospects for 2020. The supply of content is also increasing with new channels and the production of more and more hours in Ultra High Definition. What is the state of the art of 4K? Is HDR really successful? How should the value chain of the digital world work for a resounding success of 4K? These are just some of the questions that this panel of experts will address, including representatives of television stations, manufacturers and satellite operators.

BIT Experience está organizado por IFEMA y Comunicare Digital, con Panorama Audiovisual como main media partner, y el patrocinio de Aicox, Etiqmedia, Harmonic, SES y Sony (diamante); Akamai, Aspera, Cellnex, Hispasat, Intinor, Riedel, Rohde&Schwarz y TMediaT (oro); Ebantic, Tedial y VHD (plata).

More information and registration (free for professionals), here.

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