Advertising investment on television grows 6.4% in the first nine months of the year
Radio, the fourth medium by investment volume (after television, newspapers and the Internet), experiences growth from January to September 2016 of 3.4%
According to the latest Infoadex report, advertising investment in traditional media so far this year has grown by 3.8%, reaching a turnover of 2,951.9 million euros, compared to 2,843.3 million in 2015.
Television, which continues to be the first medium in terms of investment volume, has grown by 6.4%, reaching 1,515.0 million euros.
Investment in online media grew the most with an increase of 17.2% compared to the first nine months of 2015. Its turnover reached 336.7 million euros.
Radio, the fourth medium by investment volume (after television, newspapers and the Internet), experienced growth from January to September 2016 of 3.4%, reaching 273.5 million.
Regarding the media that decreases their advertising revenue, the newspapers stand out where 6.2% less has been invested.
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