Chema Casaos: “our goal at Ericsson is to help clients in digital transformation”

Chema Casaos, director de área de Tv & Media en Ericsson Iberia, analiza en una videoentrevista algunas de las novedades de Ericsson en BIT Broadcast 2016 como las plataformas MediaFirst e Integrated Video Insights.

Among the novelties that Ericsson presented Ericsson has attended BIT Broadcast once again to show its latest developments and solutions for the television and media sector.

Among them, the Internet video distribution platform, MediaFirst, stands out. On the other hand, the big data-based analytical platform Integrated Video Insights, selected among the innovative projects of the BIT Innova initiative, is based on an end-to-end approach to data analysis.

Oriented towards the audiovisual industry, it aims to improve two aspects of any audiovisual content provider: operational and commercial and marketing. Its innovation lies in the provision of a multi-domain solution, which covers the analytics needs of any video content provider in any segment, whether OTT, IPTV, cable, satellite or terrestrial television, and in that it can be integrated with other sources of data from other domains, thus achieving a granularity and a much more detailed level of analytics.

As we could see in BIT Broadcast, Ericsson, after the latest purchases of companies such as Envivio and Phabrix, has positioned itself as a top-level partner when it comes to improving the quality of processes and workflows, implementing Ultra High Definition environments, establishing optimized signal processing for multi-platform and multi-device or implementing cloud-based business models.

In addition to targeting traditional broadcasters of any size and telcos, Ericsson is setting a service strategy with system integration, now expanding the focus from content delivery to digital outdoor.

Como destaca Chema Casaos, director de área de Tv & Media en Ericsson Iberia, en esta entrevista, la multinacional cuenta con una posición privilegiada para afrontar proyectos en televisión, móvil, Internet, digital signage o digital outdoor.