Mediaset puts Be Mad TV on the air, its new channel aimed at an urban audience between 16 and 44 years old

The new open high definition informative channel is developed in a 360º audiovisual environment on television.

Premiere informative spaces, factuals and docurrealities aimed at curious people, lovers of unusual gastronomy, technology, music, social networks and addicts to the latest apps, with innovative programming events, sophisticated content proposals and selected action feature films are the axes of the new Mediaset España channel, Be Mad Tv.

Aimed at an urban and commercial audience between 16 and 44 years old, the audiovisual group has thus opened a new window to one of the most attractive and demanded targets by advertisers, complementing its solid offer of general and thematic channels to which it is now adds Be Mad, the first free-to-air informative channel with exclusive broadcast in high definition and which will be developed in a 360º audiovisual environment on television, Internet and simultaneous live broadcast on Mitele.es- and social networks.

Be Mad will incorporate more than 20 premiere formats responding to the philosophy that directs its viewers, vocational 'crazy' people who turn their hobbies into their way of life. Adventure, science, history, gastronomy, nature and mystery, among others, are the core content that has given rise to the birth of the different thematic labels presented by the channel: Be Mad Extreme, Be Mad Nature, Be Mad Mystery, Be Mad Science , Be Mad History, Be Mad Mechanic, Be Mad Planet, Be Mad Investigation, Be Be Mad Travel, Be Mad Movies and Be Mad Food, brands with their own personality through differentiated graphic elements that make up their corporate identity and that will serve as prescribers. to the presenters Iker Jiménez and Jesús Calleja to give way to content related to the world of mystery, investigation, history, adventure or travel.

Sergio Calderón, director of the channel, has assured that “Be Mad was born with a powerful offer in terms of content, with highly chosen products to attract the attention of a different audience that likes to explore different realities through the different screens that has around him. That is why within Be Mad there are actually 11 thematic labels that could well constitute 11 different channels in themselves. Not only because of its specialized content, but because of the brand image that accompanies each of them. In this point of madness that Be Mad has, there is a common link in all of them, a real flesh and blood character who sniffs and blends in with each content. This is none other than our puppy MAD, an English bulldog that we hope will become the most loved pet by viewers.”

360º audiovisual environment

Be Mad's own personality will develop from its birth in a 360º audiovisual environment on television, the Internet - with the creation of a new site www.bemad.es and simultaneous live broadcast on Mitele.es - and social networks (@bemad_tv in Twitter and Facebook.com/BeMadTV), where the corporate accounts (Telecinco.es, Cuatro.com, Divinity.es) already coexist, which will contribute to the interaction with viewers and users with participatory proposals and launching hashtags related to their content .

Quico Alum, general director of Marketing at Mediaset España, maintains that “Be Mad exceptionally completes the family of Mediaset España channels with a differentiated offer aimed at the audience segments most in demand by television advertisers, urban youth, interested in formats. informative, in which entertainment takes precedence above all else, and with a fundamentally male bias, although not exclusive to the female gender. From a commercial point of view, its advertising will be based on Factoría de Ficción, which allows us to relaunch the “NSF” (“NoSoloFDF”) advertising brand, which concentrates the largest young audience on free-to-air thematic television nationwide, with an excellent conversion of the audience to the most attractive commercial targets for our clients and a high affinity, which makes Be Mad one of the best alternatives among the new channels to complement the large campaigns of general television."

The broadcast of Be Mad's advertising will be scheduled alongside that of the Factoría de Ficción channel, thus composing the “NSF” module, which has become the most powerful commercial thematic offer on all free-to-air television nationwide, with homogeneous audience segments. , especially young people, and a favorable conversion estimate for the most commercial audience targets.

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