Víctor M. López reveals how the 'Telerín Family' will be reborn thanks to 4K and a branded content strategy

The co-founder of Zinkia, creator of powerful brands such as Pocoyó, closes the BIT Experience conference.

Víctor M. López, CEO of Anima Kitchent, put the finishing touch this Thursday to two intense days in BIT Experience 2015.

With a Law degree from the Complutense University and an MBA from Deusto, López quickly understood that content was his thing. After being COO at Teknoland, in 2001 he co-founded Zinkia, creator of powerful brands such as Pocoyó. In the last decade he has founded several companies such as 737 Founder, Tonika Games, Secuoyas, Bubok, Vodka and Anima Kitchent. From this production company, part of Anima Estudios, he creates, develops and produces transmedia and brand projects for children and youth audiences.

One of these projects, which López presented at BIT Experience, is the return of the popular Telerín Family.

Created by the Moro family, Cleo Telerín and her five siblings recorded in the collective memory fifty years ago the popular song “let's go to bed, we have to rest” from the screens of Spanish Television. The Anima Kitchen team realized that far from being a dead brand, Telerín was alive with great brand recognition among the public both in Spain and in other Latin American countries.

Drawing on nostalgia, Anima Kitchent is already working on the production in Ultra High Definition of a series of 52 seven-minute episodes that recover the Telerín Family as protagonists. In production, Anima works hand in hand with Selecta Vision and Mai Productions.

Starting from a carefully designed branded content and transmedia project, the Telerín will also return in the form of music videos, applications, toys, physical and digital books...

Even the Mexican Televisa will broadcast the well-known blast starting in September in prime time to send the children to bed.

“The Telerín Family is a brand that has left its mark on the collective memory,” said López, referring to brand recognition as one of the pillars for success.

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