Michael Harrit relevará a Olivier Bovis al frente del equipo de marketing Professional AV & Media Solutions en Sony Europa

Bovis will soon take on a new role as sales director for Sony Europe.

Sony Europe ha nombrado a Michael Harrit como su nuevo director de marketing de AV & Media Solutions. Aprovechando su amplia experiencia en los sectores audiovisual y de la transmisión, Harrit asumirá la responsabilidad de la estrategia de marketing de Sony para ese sector, a fin de garantizar que refleja las prioridades y los cambios del mismo, así como los objetivos generales de la empresa.

Harrit will take over from Olivier Bovis, who will soon take up a new role as sales director for Sony Europe. Based in the United Kingdom, Harrit will use his extensive international experience in strategic planning and new technologies, using the knowledge he acquired while working at the Danish Broadcasting Corporation and the audiovisual consultancy Multi Media Consulting A/S de Niras A /S.

Harrit will balance high-level overviews with day-to-day management. He will also oversee the clarity of Sony's strategy communications as the company continues to develop market-leading solutions to meet the needs of organizations of all types. With more than 20 years of experience in audiovisual media, broadcast and information technology, his extensive experience in industry solutions and services will be invaluable in providing a visionary perspective and strategic vision that improves business needs. and operations of the companies.

Harrit anticipates that “the coming years will see exciting changes in the audiovisual and broadcast sectors in the European Union, especially in terms of the convergence between broadcasting and information technologies. I am delighted to be working with such a prestigious company as Sony and am excited to be part of the company's strategy development process. In particular, I am looking forward to meeting all Sony customers, listening to them and understanding their needs.”

Adam Fry, Deputy Vice President at Sony, also said: “Michael's invaluable experience, both in broadcast and strategic advice for the audiovisual sector, means he already has a crystal-clear view of our clients' needs. “Sony’s reputation for innovation and technological excellence is built on and driven by an unrivaled understanding of the audiovisual and broadcast industry, and this is precisely what Michael brings to the team.”

Harrit joins Sony after serving as interim chief technology officer at a new audiovisual center in Moscow and executive advisor on the board of one of Russia's largest private and commercial TV networks.

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