Spanish production gains weight in MIPCOM

The consulting firm The Wit positioned Spanish fiction among the four most covered in the world. ON the eve of MIPCOM, international buyers are more receptive than ever to Spanish content in all its genres.

The echo of the commercial success of the various adaptations of Spanish series internationally and the publication last April of a report placing the Spanish fiction industry among the 4 most important suppliers in the world have produced an important knock-on effect. of attention in the television market. The ranking in this report is based on an analysis of data and objective statistics and buyers have valued this fact as an example of a program's ability to arouse interest among very different audiences and cultures.

According to the assessment of Spanish producers and exporters, the publication of The Wit report has represented very positive support for their commercial work. In parallel, the flow of interest from the international press has also increased, which currently takes into account the weight of Spanish fiction in a special way, giving it a constant presence in specialized articles on this genre.

While waiting to know the market's reception of the new content that Spanish distributors bring to MIPCOM 2014, in general, sellers agree that the buyer's attitude has changed positively and is much more open and receptive towards everyone. Spanish genres and content in general.

Beatriz Setuain, Sales Department at Boomerang TV, admits that “it has undoubtedly been key to the perception of Spain by international producers, agents and buyers, especially from the US. Several of the most important agencies in the USA have visited our country in recent months and in general buyers have approached us much more actively to learn about the news from Spain."

Geraldine Gonard, COO of Imagina International Sales, highlights that we are witnessing “a new vision of the Spanish product to which much more weight and importance is given by the press which, in general, has included many more articles on Spanish fiction and This is a very positive fact because it has a direct impact on the image and the opinion of buyers.”

Fiction gains weight

The enthusiasm surrounding Spanish content at the moment continues to be particularly strong in fiction, but not exclusively. MIPCOM will be a key market this year to really analyze the positioning of Spanish content on a global level. There are many companies dedicated to the production and distribution of other types of content that also have important international success stories, such as in the entertainment formats industry.

Sergio Sancho, CEO of Phileas Productions, has been very happy with how “format by format and after a lot of work, the international market trusts our ideas and sees that they can be produced and be successful, as demonstrated with Dont say it, Bring it!. After Germany and Switzerland it is now also being broadcast in Canada since September 9 and, very soon in the USA where the pilot has already been given the green light. Today we can say that the international market opens its doors to us and we hope the same will happen in Spain, where despite how difficult it is, we do not lose hope."

Tony Albert, CEO of Motion Pictures, considers that “today, in Spain, we have learned to produce international animation, series that are very well accepted on any television in the world and, above all, we are very competitive, both in quality and budget... , in fact our last series that we launched at Mipcom Pumpkin Reports is an international co-production that has already been pre-sold in Brazil, Portugal, France and Israel, among other countries.

Audiovisual from Spain as Stand umbrella will host during MIPCOM, which will take place from October 13 to 16 in Cannes, the following exhibiting companies: Anima kitchent, Atresmedia, Boomerang TV, Comercial TV, Explora Films, Film Factory Entretenimiento, Filmax International, Grupo Ganga Producciones, Imira Entertainment, Mediaset España, Medina Media, Movielang, Onza de distribution. Phileas Production, Rayos de Sol, Secuoya Content Distribution, Sogepaq and Veralia.

Other Spanish companies also present at MIPCOM are Imagina International Sales, TVE, BRB and the umbrellas of Basque Audiovisual and PROA-Catalan Films. All of them located in adjacent areas within Riviera Hall.

The Spanish Stand umbrella is organized by ICEX Spain Exportation and Investments, in collaboration with FAPAE, Confederation of Spanish Audiovisual Producers.

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