Quantel appoints Area Broadcast as reseller in Spain

Area Broadcast, a company that has been designing and integrating solutions and workflows for the post-production industry since 2006, incorporates the most advanced high-end system for color correction and finishing into its Pablo Rio portfolio.

Quantel Announces Area Broadcast as the only reseller in Spain for its prostproduction systems. Pablo Rio is Quantel's high-end color and finishing system, with an efficient workflow for 2D and S3D productions. Capable of working 4K 60p in real time, Pablo Rio runs under a PC, exploiting the capabilities of Nvidia's GPU technology to the fullest, in order to offer true interactivity and great productivity.

For its part, Area Broadcast has been designing and integrating solutions and workflows for the post-production industry since 2006, when the company was created. The company offers an extensive range of technical, commercial and training services for the main audiovisual installations and integrations in Spain.

Javier Ahedo, Director of Area Broadcast, highlights that "Quantel is a perfect partner for us. It was essential for Area Broadcast to expand our product portfolio with a powerful color correction and finishing system. After the discontinuation of the DS by Avid, we needed to cover that spectrum of the market, and Pablo Rio is the natural evolution. In addition, the excellent integration between both brands, between Media Composer and Isis and Pablo Rio, means that Area Broadcast has a complete solution with the capacity to lead the high-end post-production market".

Martin Mulligan, Chief Commercial Officer at Quantel, said: "Area Broadcast is a fantastic addition to our team of resellers. His excellent knowledge of the sector and his experience will help us to develop our presence in the region".

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