Everis and UPF use animation to promote scientific-technological studies

Industry, University and Public Administration collaborate on a 4-chapter animation series that aims to encourage young people to choose scientific-technological studies.

Everis consultancy and Pompeu Fabra University (UPF) are preparing Noa & Max. Atrapados en Electronia, an animation series that aims to promote innovative talent and learning for ICT creativity among young people. The series, which is financed by the Spanish Foundation for Science and Technology (FECYT), a public foundation dependent on the Ministry of Economy and Competitiveness, is aimed at young people between 10 and 14 years old and will have four pilot episodes of three minutes long that can be seen by Internet.

The series is born from the interest of Everis and Pompeu Fabra University in promoting scientific-technological vocations and innovative talent among students. On the part of Everis, as one of the main focuses of action in the field of its Corporate Social Responsibility. On the part of UPF, within its strategy to attract and retain talent at all levels, both in education and research. Since 2008, Everis has been developing numerous studies and projects related to the theme of this project, focusing on reflection on the problem of lack of vocations in the scientific-technical field and carrying out studies such as the Annual Study on the lack of ICT engineers (2012). or the Influential factors in the choice of scientific, technological and mathematical studies (2012).

For its part, UPF develops strategies for attracting, caring for and training students in their fields of action and, specifically, in a comprehensive manner for the media and cultural industry, from the content to the technology that supports them.

The project

Noa and Max, the two protagonist brothers, will have to use knowledge of science and technology to get out of the Electronia video game in which they have been trapped. In the fiction plots, which will pose small scientific-technological challenges, the aim will be to improve young people's perception of their own ability to understand and study scientific and technological phenomena, as well as enhance their creativity and innovative talent.

Sergio Marco, director of Everis, assures that "we want to make this project a meeting point for professionals from different fields (educators, animators, communicators...), generating new learning opportunities, getting closer to new technologies and scientific and technological, and extend it to new applications for younger people that help increase their interest in them.”

Marco Romeo, GTI – UPF researcher and director of the Master in Animation IDEC-UPF highlights that “the project is, in addition, an opportunity to introduce young animators to the audiovisual world by involving them in the digital design of their own production with a future projection.” .

Thinking of the youngest

The design and creation of the series are supported by the conclusions of the study carried out by the consulting firm on the influencing factors in the decision to study in secondary school, carried out on almost 5,000 ESO and high school students. In this way, the series is aimed at young people between 10 and 14 years old, since according to the study, at this age we still have time to act since the decision has not been made.

The study also indicates that girls feel less attracted to technology, hence "we want to change the male stereotype of technology, and offer reference models to girls to increase their interest in ICT," argues Sergio Marco about the choosing a female protagonist for the series.

The commitment to online distribution is due to another of the study's conclusions that indicates web platforms (56%) and television (29%) as the channels with the greatest influence on the decisions of young people of these ages. Hence also the series is intended to be broadcast on television in the future.

In the fictional plots, which will pose small scientific-technological challenges, the aim will be to improve young people's perception of their own ability to understand and study scientific and technological phenomena, as well as their innovative talent. And it is that between 45% and 51% of the students do not see themselves capable of taking this type of studies and more than half of the students value the subjects of chemistry, physics and technology negatively compared to only a quarter who do so. in positive.

Noa & Max contará con dos portales. Por un lado, el institucional, dirigido al público adulto (docentes, padres, profesionales del mundo de la animación y empresas e instituciones) y que ofrecerá la información del proyecto educativo que está tras Noa&Max. Y, por otro lado, el portal juvenil, que estará dirigido al público más joven de la serie donde, además de los capítulos, encontrarán material extra descargable y contenidos adicionales.

The series also has funding from the Scientific Culture and Innovation Program of the FECYT and the Ministry of Economy and Competitiveness, and with the collaboration of entities in the scientific and educational field as well as technological innovation.

“We have gotten Industry, University and Public Administration to collaborate on this project to help solve a problem that, ultimately, affects the employability of young people (more than 50% at the moment),” highlights Sergio Marco.

[youtube]http://youtu.be/60vsM82YPn0[/youtube]

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