Autodesk renews your brand image

A new logo is the most important visual change in the company's history in three decades.

With a radical change of its logo and new typography, Autodesk He has renewed his brand image. The American multinational incorporates for the first time an icon to the logo, which from its origin and in the different versions has used in the name of the brand in different fonts.

Designed "In House" and presented within the framework of the TED conferences, the new logo has been inspired by Origami (Japanese art that supposes the quintessence of papiroflexia) that represents the convergence between art and science, form and function.

The new identity reflects three -dimensional and movement concepts. The logo includes a ‘A’ symbol that is in line with the most recent trends in the design of more volumetric logos, using gradients and curves juxtaposition with hard edges and corners.

Both the icon and the associated brand have a lighter palette than the previous identity, made in 2006. Also, the Autodesk design team has created different icons that simulate captures of moving elements that identify the different areas and sectors to which its products are directed.

The new logo and its application is the most important visual change in the history of the 30 -year -old company, although since 1982 subtle changes have been made on issues such as color and images: from the original tweezers icon (a compass used to measure the distance between two opposite sides of an object) to the use of the name of Autodesk. Our new visual identity includes a logo with the name of Autodesk, for the first time in more than a decade.