Mediaset España finalizes the launch of Nueve, a new channel aimed at the large female audience

With the birth of Nueve, on January 2, Publiespaña opens to the market a new commercial support segmented by genre towards one of the profiles with the highest television consumption and which will be added to the advertising guidelines of Factoría de Ficción and LaSiete. The new network complements the women's television offering currently headed by Divinity.

On January 2, Mediaset España will increase its family of channels with the launch of Nueve, a new television offering aimed at the large female audience through a programming grid where diverse genres will coexist such as miniseries, soap operas, fiction series, current affairs, talent shows, informative spaces and, starting in February, a 12-hour window open to live life inside the house of the 14th edition of Big Brother.

With the birth of Nueve, whose corporate image has adopted the color blue and shares common elements with the rest of the channels 8 such as typography, rounded shapes and the dark blue ball8 Mediaset España reinforces its multichannel strategy by opening a new offer specifically aimed at one of the audience segments with the highest historical television consumption, a profile widely demanded by advertisers.

Nueve was born commercially grouped in the advertising pattern currently shared by Factoría de Ficción and LaSiete, complementing their profiles to make the “NSF” commercial chain a product capable of reaching a wide range of viewers.

With Nueve, Mediaset España closes the definitive design of the multichannel strategy undertaken two years ago with the acquisition of Cuatro and defined throughout 2011 and 2012 with the launches of Boing, Divinity and Energy.

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