Antena 3, the channel best valued by Spaniards

It is also the most innovative chain for the second consecutive year and the most entertaining, for the fourth time, according to the Image Study prepared by GECA.

Antena 3 is the television station most highly rated by Spaniards in the entire audiovisual landscape, as it snatches TVE, according to the image study of the Gabinete de Estudios de la Comunicación Audiovisual (GECA) in 2012. Likewise, the Antena 3 Group channel is considered by viewers as the most innovative, for the second consecutive year, and the most entertaining, a characteristic that it has consolidated for the last four years.

Ranking Overall TV rating

• Antena 3: 6.82
• La 1: 6.71
• Four: 6.69
• LaSexta: 6.60
• Autonomous Communities: 6.28
• La 2: 6.27
• Telecinco: 5.91

Entertainment Degree Ranking

• Antena 3: 6.66
• Four: 6.50
• LaSexta: 6.44
• A1: 6.17
• Telecinco: 6.03
• Autonomous Communities: 5.99
• La 2: 5.78

As for the presenters, Matías Prats continues one more year as the best-rated presenter (8.18). In the ranking of the top ten, almost half are faces of Antena 3: alongside Matías Prats appear Karlos Arguiñano (7.84), Carlos Sobera (7.72) and Concha Velasco (7.68). In terms of information, Antena 3 Noticias is the best quality private news programme, with a rating of 6.91. Similarly, its presenters are the most highly rated in the private sector, with a rating of almost a 7:

Ranking of private news valuation

• Antena 3: 6.91 Antena 3: 6.98
• Telecinco: 6.52 Cuatro: 6.58
• Cuatro: 6.51 Telecinco: 6.53

The new GECA 2012 index also highlights that Antena 3 has the best-rated morning magazine in all of television: Public Mirror, hosted by Susanna Griso.

In the field of entertainment, in addition to the general assessment as the television with the highest level in this genre, it is the channel that has the best entertainment presenters and the best game shows.

Regarding Fiction, Antena 3 also occupies the first position among the private offer, with 6.71, compared to 6.63 for Telecinco or 6.08 for laSexta. Its national series are the best valued on commercial television and, once again, the actors in its productions are seen as of higher quality.

In addition, this year, viewers place Antena 3's foreign series as the best rated, with 6.94, ahead of those offered by Cuatro (6.88), LaSexta (6.85) or Telecinco (6.41).

As for the cinema offer, the container of great titles of Antena 3, The movie, is the best-rated cinema brand among the commercial offer and Antena 3 the private channel with the best cinema.

The GECA 2012 Image Study refers to the 2011/12 season and is the seventeenth edition of this research that tries to know the image and opinion that the Spanish population has about characters, programs, channels and other aspects related to television. To this end, the study is based on a macro-survey carried out throughout the national territory.

The sample for the 2012 barometer was carried out in the summer months, at the end of the television season, in a universe of individuals over 14 years of age residing in the Peninsula, the Balearic Islands and the Canary Islands, with a base of 3,200 interviews selected by means of random sampling respecting quotas of sex, age and social class.

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