Nitro, the new Antena 3 channel aimed at the male audience, starts

This Monday, Nitro, the new Antena 3 channel aimed at the male audience, begins its regular programming, which will broadcast 80% of original products with a schedule supported by the agreements reached with Warner, Fox and Universal.

This Monday, the Antena 3 group launches Nitro, its fourth television offering that completes its family of channels made up of Antena 3, Neox and Nova.

With the launch of Nitro, Antena 3 culminates the strategy started with Neox and Nova five years ago (November 2005). Both Neox and Nova have become two recognizable brands, with their own personality, capable of jointly surpassing the 6% share barrier, as happened on July 19. In the last year, both networks have more than doubled their audience and currently (July data) they are leaders (in screen share and commercial target) among the new private DTT channels. For several days, Neox has already managed to position itself among the three favorite channels for young audiences (13 to 24 years old), ahead of channels such as TVE, Cuatro or La Sexta.

A global and complementary offer

Five years after Neox and Nova, Nitro comes to finish defining Antena 3's global television offering, preferably targeting the male audience, while Nova serves the other main target: women. For its part, Neox has the youngest and most alternative programming, capable of offering open premium spaces that, due to their innovative nature, would remain outside the circuit of traditional chains.

The new channel will start with 80% original product, either with premiere formats or with spaces acquired exclusively for broadcast. The Antena 3 Group has closed agreements with three of the most important international production companies: Warner, FOX and Universal, which will allow it to premiere series such as 24 (seasons 7 and 8), Southland y Rush and exclusively broadcast other fictions such as Flashpoint (new chapters), Guard Shift, Expediente X, Pacific Blue, Boston Legal y Law and Order: Criminal Action, among other.

Nitro will have the cinema container from its launch NitroCine, which will be programmed in the channel's prime time. Among others, the film catalog will have titles such as Collateral, The Lords of Steel, Stomping and Chained Fugitives. The new channel will also carry out thematic film cycles (action, adventure, war, history,...).

Own corporate image

The yellow and black colors that distinguish both Nitro's channel image and its screen elements (curtains, self-promotions,...) have been chosen because they represent energy. Likewise, the color yellow is identified with strength, it is also characterized by being exciting, bright and luminous. In addition, it fits into the color palette used in the rest of the group's channels.

The new channel will use four logos that will appear on the screen depending on the background colors used in each image.

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